Thomas Cook - 'Homas Coo' (2017, UK)

Web ad from the now-defunct travel agency Thomas Cook, parodying an advert from rival agency TUI who had recently changed their name from Thomson.

"We cross the T's, dot the I's and put U in the middle," becomes "we cross the T's, draw the K's and put Homas Coo in the middle."

Aside from using incredibly similar footage, Thomas Cook decided to mimic the announcer's voice as well. It all becomes painfully ironic considering the fate of Thomas Cook several years later.

[GB]

As an ex employee of TC for 18 years I loved this advert…..I now (very proudly) work for TUI 😂

[unphase.]

I love them taking the piss out of Tui’s new slogan at the time

[savvadance]

We cross the Ts dot the I draw the Ks & put UI Coo in the middle. Discover your smile don't just book it TUI Cook it.

[aleahherbert]

My favourite airlines is thomas cook airlines

[ethansaviation]

Welp this is more funny now they don't exist and Tui does😂. Do miss Thomas cook though

[savvadance]

I think Tui Cook has already change their name still contuining the great british public doing the Fantastic Great Holidays they offer plus so much more than 176 Years Tui Cook we cross the T dot the I Draw the K & put ui Coo in the middle. Discover your Smile Don't just Book it Tui Cook it.🏝🏝🏝🚂🚄🛫🛬🛳⛴🚢