Magisto Upgrades Artificial Intelligence Algorithm Introduces Emotion Sense Technology

Technology Brings Human Emotion Into Video Stories; Helps The Movie 'Make Itself'

New York City, NY, June 20, 2013—Today, Magisto introduced a new component of its patent-pending artificial intelligence technology that furthers its mission to forever improve the personal movie-making process: helping a movie 'make itself.'

Based on the company's proprietary artificial intelligence algorithm, Magisto's Emotion Sense Technology (EST) is able to unlock the emotional power of video editing and production from any smartphone.

The camera phone first made its commercial debut in the mid 1990s. Today with more than a billion smartphones on the planet, myriad devices can shoot and disseminate video in increasingly sophisticated ways. Surprisingly, the actual process of editing and producing movies has changed relatively little since its inception in the early 1900s.

"After more than 100 years, video is fast becoming the most popular medium for chronicling and sharing everyday experiences," said Oren Boiman, CEO and founder of Magisto. "Since few of us are born directors or movie producers, translating the true emotion of an experience into a movie is really hard. With Magisto's Emotion Sense Technology, our users movies make themselves, breaking down an extremely sophisticated process into a few clicks, and turning average video into beautiful stories."