Top 5 Marketing Strategies Of 2024 To 10X Business Growth

What are the best marketing channels you should use to grow your business?

Kipp and Kieran dive into the dynamic fusion of AI technology with traditional marketing strategies to exponentially grow your business. Learn more on how AI conversion rate optimization leads the charge in changing conversion strategies, why blending product marketing with brand storytelling is crucial, and the continued relevance of SEO in organic growth.

Mentions

Timestamps
00:00 Ranking marketing channels for maximum impact on growth.
04:06 HubSpot sales events felt like inclusive community events.
08:23 Product marketing essential, especially with viral products.
11:05 Product marketing, offline community, organic search, paid.
13:49 AI CRO for channel conversion rate.
18:37 Value brand marketing, differentiate, lovable, important combo.
19:54 Good product positioning drives momentum and growth.
23:45 Chat bots enhance customer engagement and personalization.
26:18 Appreciates historical figures and advertising guru's contributions.
30:15 Spielberg solved problems to create iconic film.

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[crbradbury]

You 2 fellas stay high on life!! Keep up that grind Champs! I greatly appreciate your work. Just started your positive YT journey. Also..for me.. Its like I have found 2 smart older brothers I've always needed here. ❤👊🏼🙌🏽

[nickmayerart]

Awesome episode thanks guys! I'd love to see an episode focused on comparing different AI CRO software!

[davidwiederholt]

I really appreciate your show and all the advice it brings to my small business. I have three restaurants and growing. I consider myself rather well versed (vs the average person) about AI and fully embrace it. I however am struggling to figure where it can help automate much of my marketing (obviously very regional). I use it heavily in our website, copy, online ordering descriptions, and images as of now. Any advice for the little guy to get a leg up and help see outsized marketing returns. I am willing to spend on marketing but picking where to spend on our small scale is difficult. Right now FB is getting most. Thanks

[thequickstartcreative]

I would like for you guys to talk about industrial marketing one day. What would the list look like for a company selling industrial equipment that requires large Capex, or a manufacturing trying to sell to OEMs?

[PramodRao]

Have been listening to you guys since few weeks and I LOVE IT! So much energy, so much knowledge, great interaction. Keep it up guys. Would love to see Elon Musk on your show.

[EcomCarl]

Great breakdown on the impact of AI in modern marketing strategies, Neil and Eric! Integrating AI not only streamlines processes but also enhances personalization, which is key to converting today’s tech-savvy consumers. 📈

[scott_strang]

We need to define these channels before starting the rankings next time, that got messy 🤣