1960s Rebels: Craig Sams - Health Food Pioneer

The late 1960s saw progressive ideas emanate from the countercultural underground and revolutionise society. Challenging oppressive, outdated norms and expectations, a small number of individuals brought about far-reaching changes as they sought to attain a better world. Their idealism and actions helped mobilise a movement which continues to inspire modern activists and shape how we live today.

Craig Sams moved to London from the US in 1966, inspired to share the health benefits of a macrobiotic diet. He sold macrobiotic snacks at the UFO club before opening a macrobiotic restaurant, natural food shop and publishing an organic living journal with his brother. Meanwhile, Sams also found time to import eastern clothes (such as Afghan coats) to the city’s fashion boutiques. Sams co-founded Green & Blacks in 1991 and, more recently, Carbon Gold Ltd – a company producing biochar products which impact positively on the environment.

You Say You Want a Revolution? Records and Rebels 1966 – 1970
10 September 2016 – 26 February 2017

[alabamaaaful]

Blake and Shelley lived in a cleaner world?😅

[muzwot]

People are eating more junk and fast food than ever today, chock full of chemicals too.