Rachel Pipan: PR, Storytelling, and Seeing the Whole Forest

Rachel Pipan, Co-founder of Maneuvre - Communications, PR and growth strategy for emerging tech, web3, AI, agritech, longevity, and the metaverse - sits down with Sarah Lane to discuss telling stories that journalists want to cover, Web3 and crypto, and to show up as a real person.

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Listen to the Podcast:

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Stronghold is a payments infrastructure company with a mission to provide fast, secure, and accessible financial services for all. Through our developer APIs, we enable access to legacy and next-generation financial services.

Stronghold and its network members use SHx for real-time settlement, fee discounts, a rewards program, and merchant cash advance through decentralized finance.

[redhiiro]

The discussion with Rachel Pipan was fantastic. She shared an abundance of knowledge about narrative, public relations, and openness. I particularly appreciated her advice on how people could enter this field and pursue their ambitions in web3. This is a must-see for anyone interested in presenting narratives about emerging technologies.

[samurai_smart]

Pipan's words are very apt about Stronghold "We're working with people, We're working with trends, Stronghold is not just a company that says we are a product". Its not about creating relations that you can manipulate, its about creating relationships that are built on 'Mutual respect'.

[yvesbaeck]

Thank you...i like the way you explain it without going to far behind the scenes...learned a good lesson here, reading the room is important, the best teacher is the one that is only one step.ahead...so you are on the same level.of understanding.... sometimes i want 2 rush things, but then you lose people....

Beautifull....❤❤

Thank you🙏✌️

Good luck😉

[Kaleullo]

Real nothing is impossible if you work hard and do what you love. This is good video and should watch, Thank you Stronghold!

[cubegWebChannel]

Rachel Pipan is right that as a pr and communication you have to treat yout client or whom your working for as a human dealing with email and such with touch of reality not just send and received casually and with this you will start building a good working relationships not just hired pr communication, also giving the truth about the background so seemingly enhancing good pr marketing as well on getting it to the public on giving good impressions

[carlchristian]

This was a difficult one for me. Initially I assumed I was one of those who want to "break" things as Ms. Pipan put it. But what was going through my mind was, "No, I want to fix the things that are broken." But then the FDIC was mentioned in reference to SVB, and she started saying the FDIC is "a little bit broken" so let us help fix it.

My problem is I am unable to imagine a scenario where a flawed concept such as the FDIC could ever be fixed. It is part of what is broken in today's financial system. Car insurance works because not everyone has a wreck at the same time. House insurance works because tornadoes only damage a fraction of a fraction of the houses the insurance company covers. The point is car wrecks, natural disasters, boating accidents, etc. are unrelated and are by themselves relatively inexpensive for the insurance company to pay for. However, when big banks fail, not only are they tied in to the entire economy in multiple ways, they are also dealing with multiple billions of dollars that insurance cannot possibly cover. The SVB failure that was referenced in the video forced a fire sale where First Citizens Bank bought some $72 billion of SVB's assets for around $55.5 billion. What happened to that $16.5 billion? Is that what FDIC covered? And this was just one bank failure that fortunately has not spread too much to date. What happens when a very large bank fails? We saw that in 2008 with the credit crisis. The taxpayers wind up footing the bill.

We can't continue to put bandages on broken bones and say everything is good. Some things are going to have to change. This is what humanity has done for millennia. Technology has shaped mankind's future every step of the way. Whether it was using metal in place of stone, the long bow, the steam engine, the horseless carriage, jet propulsion systems, personal computers, or some other technological leap, history has shown the old tech doesn't get fixed, and no one has to "break" it, it will be replaced by natural means once something better comes along. Crypto is that next big leap. Like the other tech leaps mentioned above, I imagine it will run side-by-side with the traditional banking system for a little while, and maybe this is what Ms. Pipan sees as well. But before too long, everyone will wonder what took so long to make the switch.

[ivaladares]

"we know its not a perfect system (Banks). We don't want banks to fail, we want banks to be better"... the importance of the narrative and how to educate people beyond front end and how communicate and reach people

[successworld]

I have so many Misconception about web3, add on, improve, add some crypto, don't need to brake things. The systems are not perfect, but narrative of teaching about cryptos in future is important, it helps next generation, what is money -the huge system here lot of people doesn't realize it, crypto📊 is digital currency it is an asset, such usdc stable coin and web3🌐 is next version of internet, ai and all is technology.
In communication, how term are being used as positively and negatively.crypto pioneer have patience and postive thinking😊.
Very interesting video with deep explaination of crypto, web3 and blockchains 19:57