WINNER - 2014 BEST AUTO COMMERCIAL Honda 'Hands'

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WINNER - 2014 BEST AUTO COMMERCIAL

W+K created a film that aimed to show people in the UK how innovative and imaginative Honda were as an engineering company. W+K, with the help of Smith & Foulkes at Nexus productions, decided to capture their curious spirit with a film centered solely on the tinkering hands of a Honda engineer - meticulously and passionately flicking between cars, bikes, planes, robots & lawnmowers as though hard at work within the depths of Honda R+D.

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0:41 is an obscure yet astounding reference. For those who know, that song sample is from the official Brazillian Hymn, and before the NSX's launch, it was tested by none other than Ayrton Senna himself, who needs no introduction. This tiny bit along with the entire commercial itself are one of the best things to ever come out of auto publicity.

JoaoManoelProducoes

the most satisfying 2 minutes and 6 seconds of my life ever

bloody_vengeance

The NSX part was just freaking awesome.

diecastreviews

1:00 Honda water gives you superpowers

MotorTorq_ZA

In my childhood, when I saw a piece like the one at the beginning of the commercial, I tried to turn it around thinking it would be like it

newbeetlepeixegameplays

My name is Yoshikage Kira. I'm 33 years old. My house is in the northeast section of Morioh, where all the villas are, and I am not married. I work as an employee for the Kame Yu department stores, and I get home every day by 8 PM at the latest. I don't smoke, but I occasionally drink. I'm in bed by 11 PM, and make sure I get eight hours of sleep, no matter what. After having a glass of warm milk and doing about twenty minutes of stretches before going to bed, I usually have no problems sleeping until morning. Just like a baby, I wake up without any fatigue or stress in the morning. I was told there were no issues at my last check-up. I'm trying to explain that I'm a person who wishes to live a very quiet life. I take care not to trouble myself with any enemies, like winning and losing, that would cause me to lose sleep at night. That is how I deal with society, and I know that is what brings me happiness. Although, if I were to fight I wouldn't lose to anyone.

marshallthedalmatian