The True Story of Naadam - The World's Fairest Cashmere

Directed, Shot and Edited by: Alex Gorosh
Produced by: Chess Club Films
Written by: Josh Meyers
Sweater Models: Warren Barrow, Marisa Rico, Katie Goodwin, Wylie Overstreet, Buns
NYC Production Coordinator: Colin Staton
NYC Cinematography: Shane Duckworth
NYC Field Audio: Odin Redd
NYC Assistant Camera: Alexandra Block
Original Illustrations by: Jon Wilcox
Naadam Festival Footage Provided By: CZY Video, Video Blocks, Video Hive
Color Correction: Narbeh Tatoussian, Blacklist Digital
Audio Mix: William McGuigan, Gypsy Sound

Music:
Vibe Mountain - ‘Istands in the Sea 2’
Sedaa - ‘Clans of Mongolia’
Sedaa - ‘Tovschuur Hogjim’
Sedaa - ‘Mongol Nutag’
‘(Little) Fugue in G Minor (J. S. Bach) Performed by Canadian Brass on the recording, Takes
Flight, courtesy of Opening Day Entertainment.’
Vibe Mountain - ‘Pinnochio 2’

[smiley]

To be honest this is one of the best commercials I've seen, I love how it is like documentary trailer. So much character!

[dontmindmejustpassingthrou]

This was the best ad I've ever seen...

[Kamgraphica]

Bloody hell! I'd have to say this was one of the best adverts on Youtube I've ever seen. I felt as if I was watching a trailer for documentary to find it there is a film. Never wanted it to end! Brilliant! I'm sold.

[antiqueChairman]

I stopped and looked this ad up because it was so interesting. I like how much they went into detail on the various industries involved in producing their sweaters; by helping me understand how the process works, I end up trusting the company more. So, thanks for teaching me about cashmere, how it's made, and how much it should cost!

[maga]

I'm from mongolia and to be honest with you, this is such an amazing idea!!

[higherresolution]

This ad and the newer one that came with a Terance McKenna talk—"The Secret"—are better than most documentaries! The noble ideas, plans, efforts and successful execution of bringing into existence Naadam Co is nothing short of inspiring, including ecological and spiritual dimensions.

[RubyLuna]

I have never been able to afford a cashmere sweater and I thought if I ever get rich will I still buy such an expensive sweater?? This is awesome!! I will definitely now buy one but from you guys. THis is such a cool story (wheter its an ad or not) but I love that youre giving the farmers what they deserve. I just looked at your website and I love that I can make smaller payments over months to pay for it too. You guys rock! Im going to buy one as a gift too. Thanks for existing!! :) Beautiful herders.

[lizbeth]

At first I thought this was a movie trailer but then I realized it wasn't and it was an AD! And I got to say it's the best AD I've ever seen!! Great job guys!👏💕

[debralynnpaxton]

LOVE it ! Beautiful people in Mongolia ! Precious goats, horses, etc. ❤️ Bless you all ❤️

[VeronicaMllv]

Amazing video guys! It's important to spread the message of what goes on behind the scenes. And I hope that the part where you say that the goats are being treated fairly, really is true. They deserve nothing less than good care and respect. Love, Veronica

[marcolizzola]

A part from the high quality of this video I really love the idea behind the project. After my trip in 2010, I've always felt a special connection with Mongolia so seeing the landscape/ghers/people and goats really brought me back. I really do hope that as many Mongolians as possible benefit from @Naadam

[thekillersstfan]

I saw this ad and speculatively enjoyed it. I bought a few sweaters for family members and they all loved them. Bought a couple more and now I am hooked. Great company, Great product, and great ad!

[Artisjoy]

So impressed and feeling the need for cashmere. Mongolia looks intriguing and your vision impressive. Brotherhood knows no boundaries. Cudos gentlemen!

[ODVenture]

I’m a business advisor. The story and ads knocked my socks off. Bright things ahead, I’ll be a loyal customer!

[alexsmith]

Congratulations @Naadam you've made an ad that i didn't skip .
and worth watching

[AuntieMonicaFromTheBay]

Best commercial ever and great business model! Gonna check out Naadam’s sweaters now!

[kou__d]

Advertising done right! One of the best I've seen in 2017. I'm pretty sure that greater success is right ahead for you, given the excellent effort you've made. Cheers.

[lololaughing]

I didn't watch the video I searched for an came here to watch an ad again. This is one of the best ads I've seen in a while.

[Jojo_leiva]

The ad was so good that I had to stop watching my video to see more content of yours. I love the video’s style!

[adam_johnson]

Very cool to see the middle man elimination and how that affects the sustainability (in greater sense of the word) of the products life cycle. Keep at it! Good work.