Rise of AI influencers raising ethical concerns | BBC News

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There are growing concerns over the number of Artificial Intelligence influencers gaining traction on social media.

AI models, such as Aitana, say they are making thousands of pounds a month from product endorsements - but others have questioned the ethics behind the posts.

Critics say AI models are setting “unrealistic beauty standards”.



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if you can be an influencer without even existing, says how shallow the whole influencer business model is.

Mranshumansinghr
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I don’t see how it’s any worse than regular influencers…

IndigobluBeauty
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Those 'influencers' have been photoshopping for decades and suddenly a challenger appears and it's a 'problematic unrealistic beauty standard' message. Well what were you doing when you were touching up your pictures that was essentially doing the same?

sapphyrus
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So fake influencers will be replaced by fake influencers? i can't see the ethical concerns here to be honest.

_Helicam_
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So nutrition brands are sponsoring someone who doesn’t exist?

luckyDancer
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Influencers, AI or human, have become one of the plagues of humanity.

KK-fims
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The whole industry is built on unattainable standards

handson-wc
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It is "influencers" in general that are a problem for society, whether they're AI generated or generated by a human is neither here nor there.

WeirdWizardDave
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Wtf is a "self-love influencer"?

igoroliani
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So 4 billion women cannot fill this role so we need a CGI woman?

ClassicCarCustodians
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How stupid you can be follow something which doesn’t exist🤦

FaredRashid
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The blonde interviewed @01:25 is using AI filters to look better🤦‍♂️

hamsterclamper
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This is sad. It really speaks to the mental health of people.

dgtheone
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It should be illegal for nutritional brands to use AI to promote their goods. Same for medical.
I don't have any issue with clothing or holidays etc just anything promoted as health is dangerous

larssonk
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Setting unrealistic beauty standard she says, I’ve seen some garish collagen lipped, fake boob and eye lashes crowd that show otherwise. I think they’re just worried they can be replaced with better representations.

ooSpyderoo
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we used to call this a scam.. because you know.. it's a scam 🤷‍♂️

TheNitramlxl
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We have AI thirst trapping before we have GTA6 😂

GregorSamsa
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Who cares... Its not like "real" influencers are any better .

hbenedicto
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It's laughable to think AI was ever going to be used for something other than exploitation and unethical activity..

BsERoss
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I don't want to live on this planet anymore.

billnye
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