Rob & Ryan Lead From Behind

LEAD FROM BEHIND is on a mission to make colon cancer famous.
We're raising awareness that #ColonCancer is The Preventable Cancer.

► Colon cancer is the second biggest cancer killer in America. 1 in 24 Americans gets colon cancer. It doesn’t need to be - because it’s preventable.
► The best way to prevent colon cancer is by getting a colonoscopy when you turn 45. The guidelines changed in 2021 lowering the age from 50 to 45.
► People don’t want to talk about colonoscopies, let alone get one. We’re using humor and heart to change that.
► Colon cancer is rising in young people - predicted to be the top cancer killer for people under 50 by 2030.

LEAD FROM BEHIND is founded by Brooks Bell, powered by @colorectalcanceralliance, and created in partnership with Maximum Effort & Chrysi Philalithes.

#LeadFromBehind

[ColorectalCancerAlliance]

It's been an honor to do this partnership with you. Your advocacy about colon cancer will save countless lives. #LeadFromBehind

[egillhalldorsson]

I had my first routine colonoscopy earlier this year.
They found stage two Cancer.
I had an operation a couple of weeks later, and spent the summer recovering. I am now Cancer free.
If I had not decided to have this simple procedure, the Cancer would have killed me before I could have seen my daughters grow up. And they would have lost their father.

This procedure saves lives.

[jonirnmomba]

The pride on Robs face when he realized he had more polyps is GOLDEN.

[subaru]

You guys are the best! My son died of Colon cancer at age 28. For all the whining about the prep, it is one day out of your life to effectively screen for a cancer that can end it. Thank you for this generous act and collaboration. I wish I could hug you.

[rogerdsmith]

I finally got my colonoscopy done earlier this year, at age 66. They removed eight polyps. Thank God I did this procedure.

[jkneussl]

turned 40 last year and had a colonoscopy. Discovered a tumor and had stage 3 colon cancer. Surgery and 6 months of chemo and I'm back in the game. #getprobed #leadfrombehind

[trick]

My mother passed away from colon cancer when she was 46, I was 17. This was the first time I’ve smiled about the C word in 36 years. Thank you ❣️

[kellygreen]

Ladies…do NOT forget, this applies to us as well!! I have put off my first screening but I’m definitely getting it on my schedule! Thanks guys.

[sidecardan]

when I had my first colonoscopy many years ago I was wheeled into the operating room and the surgeon and the nurse were preparing their equipment, when I saw the length of the scope laying on the table in front of the surgeon I said "hang on a sec doc, let me stick my gum on the end of that thing and when you see me chewing it again, stop". He had no sense of humour or much of a bedside manner but the nurse doubled over in laughter.

[emzyp]

When I was 32 years old, I had very slight blood in my stool, just once. My doctor immediately got me to do 3 seperate stool samples. The first 2 were clear, but the 3rd showed occult blood. I had a colonoscopy a few weeks later and a precancerous polyp was removed. My doctor literally saved my life. She easily could have said I'm too young or that I didn't fit in some kind of "box" that would warrant further investigation. I'm from Australia and all I know, is that an at home stool sample kit is sent to you when you turn 50. I think this is fantastic advertising for such an important issue. Well done Ryan and Rob.

[filkertom]

Not only do I love Ryan, I love Rob. They are great together. And this is a wonderful PSA.

[unlikelycircumstances]

I'm a periop nurse and assist with colonoscopies nearly every week, I fully support every message in this video, especially the message about taking your bowel prep properly, we need you to do that job well so we can do our job well. Thanks guys, really important message.

[casieblevins]

Just when I thought I couldn't love Ryan Reynolds any more, he goes and does something selfless like this and adds even more good to world. The guy's a saint and a treasure.

[SaucyRaine]

Thank you so much for doing this. My father was diagnosed with stage 4 colon cancer in 2000. He beat it. He beat stage 4 colon cancer. He passed in 2014 from Parkinson’s disease but he beat the damn cancer. It has also saved mine and my brothers lives because we started having colonoscopies and they found polyps for both of us. You are a godsend. You have no idea how many live you can save by putting this out there. I so appreciate you.

[t_o_ny]

Just turned 29 yesterday, got my first colonoscopy when I was 27 and had many polyps removed. With a family history of colon cancer I thought it was important to get in there well before 45. My father was diagnosed when he was in his mid 40s and it was caught too late. Sharing this type of information is really life saving.

I've been struggling a lot lately with diverticulitis and it's been suggested that I have another colonoscopy next week. Everything about screening, polyps, and diverticulitis makes me more nervous than anything. Appreciate both Rob and Ryan sharing their experience, it's given me a good laugh about all this.

[ddraigmafon]

My dad died of colon cancer, he was of a generation who found talking about this kind of stuff embarrassing. Thank you so much for raising awareness, making a difficult subject more approachable and undoubtedly, saving some lives in the process.

[spacetimegeek]

I had my first colonoscopy last year. After waking up from it I was lying there all loopy and a dog just walks by. I yelled Doctor Doggy! Turns out she was a visiting therapy dog for the patients. They brought her and I got to pet her. Made for a nice end to it all.

[angeliaphillips]

Saved my life. They found cancer. Had 5 weeks of chemo. 6 weeks of radiation. 5 surgical procedures. Now I'm finishing up a final, 3 month series of chemo and I'm cancer free! God is good and so is being proactive. Thanks to both of you for the vid and fighting the negative stigma of colostomy procedures. #BravoZulu 👍👍👍

[melodythemassagetherapist]

Way to go, guys!! One and three polyps GONE!!! Cancer snuffed out in the first quarter!!! Big happy dance for you two!!! 👍👍👍👍

[apawar]

I am 33 and I see maturing myself like this. Thanks Ryan for everything. You are an impression for everyone.