Inside the Global Fight to Save Coffee

Humanity consumes a half-trillion cups of coffee every year, yet coffee production is one of the most antiquated industries within agriculture. Now the livelihoods of 125 million people working in coffee are at risk as the crop struggles to cope with global warming.

#coffee #bloombergquicktake #food
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[business]

Could you survive in a world without ☕? How many cups a day do you usually drink? Let us know below:

[Kvnn]

Still every roaster with transparency on their purchase price is selling a bag of beans at 4x to 5x the price of raw beans. Coffee planters still are under compensated.

[phanorlasso]

A voice-over video in Spanish, and the many languages that are found in the Coffee Belt, will be extremely helpful especially since farmers consume media on smart phones these days and can benefit from this kind of information. It will also help them understand just how important they are in this global phenomenon we call the coffee industry (and life). 🙏🏾 A relevant, important, and fantastic video all the way around! Bravo!

[LaTerreurDuRang]

I wish you touched on the agroecological/agroforestry approach as an adaptation solution. By doing open field robusta monocrop we are pushing the coffe tree way out of its ecological niche which makes it vulnerable to pest and heat/water stress. By planting other species of companion tree to shade the fragile arabica plant we can create a more water efficient and biodiverse system with the benefit of added carbon sequestration.

[koiyujo]

130 years is a bit impressive for a family who mostly produce coffee

[Bringthapain]

I drink about 5-6 cups a week. Do I love it? Yes. Can I live without it? Probably but I don’t want to.

[Gtt]

I dont realy drink coffee because of the my high blood pressure
However I a coffee farmer and the climate changes have really disorganized the whole coffee business

[lakraknjeprak]

as working barista, i've been telling people why they cannot grow coffee in the US (north america) and why we must import our coffee from certain region such as south america, africa, and south east asia. now you explain this coffee belt thingy in world map to americans.

[rustix]

5:24 "We rely on just 2 species"
6:47 "in the old World in Africa Madagascar and Asia there are 130 wild coffee species"

Does it mean that there are 2 domesticated and 130 wild species, which make 132 species of coffee in total?

[Stephen.]

Thank you for making this short quicktake. We all can benefit from thinking of the roots of the food we consume from Cacao to Coffee, from Beef to Fish, Gas to Gold. Know the origins, people and challenges behind the production. A form of gratitude practise.

[erikslatterv]

I truly appreciate the quality of these videos and what an important subject in general!

[adithyahk]

In India only one state, Karnataka and in that only 3 districts cultivate all of the Indian variety of coffee

[mysoneffa]

Also emitted the fact that coffee can be co-planted in the understory of Agro-forestry, or below fruit & nut baring trees.

[anyITsolution]

I wish I could go on that coffee father and son business that was a hidden touching part for me aside from the rest of the coffee concern..

[joyalkjoseph]

Every year I waste around kilos of coffee simply because it is very difficult to harvest them. I mean plucking from the plant is not a easy job. So we simply waste them😅

[mysoneffa]

Totally missed the boat about using the whole fruit & bean. Much Commercial freeze dried coffee is from the "waste" fruit not the bean. Small farmers need to ad added value by producing "Red Coffee Juice" from the fruit, & then further processing the pulp too.

[thomasschaefer]

Thank you for thinking about my morning coffee.

[falconindia]

Still the situation of coffee planters and growers are much better than cultivators of other agricultural products including grains.

[dumpjohn]

Lots of scaremongering, yet not much has changed in terms of prices of all "endangered" foods

[ahsualih]

"Hello,

I recently watched the coffee program on Bloomberg Quicktake and was impressed by the information presented. I am currently working on a project to improve benefits for coffee farmers in Ethiopia and would like to ask the team behind the Bloomberg Quicktake program some questions. How I get in touch with you?

Thank you,
[Abdelhameed Sualih]"