Transparent Pricing and Marketing (Financial Advisor AUM)

Did you know that 68% of consumers feel more engaged with businesses that show honest pricing upfront? Transparent pricing (especially when prices are perceived as high) can significantly boost your long-term success. This applies to any business but particularly for financial advisors / RIAs. Additionally, we'll delve into the powerful combination of transparent pricing and video content marketing, revealing how this dual strategy can drive your success well into the future.

Chapters:
- 00:11 - 01:57 The Importance of Publishing Pricing
- 01:57 - 02:26 Pricing Strategies for Financial Advisors
- 02:26 - 03:57 Upsell Lessons from Car Rental Industry
- 03:57 - 04:45 You Want Customers, Not Buyers
- 04:45 - 05:12 Competitive Pressures in Wealth Management
- 05:12 - 05:35 The Emotional Component of Financial Advice
- 05:35 - 05:50 HENRYs and Alternative Pricing Models, Flat Fees
- 05:50 - 06:30 The Almanack of Naval Ravikant
- 06:30 - 08:37 Your Hourly Rate (Naval): $1000/hour, $5000/hour
- 08:37 - 10:20 Case study: 649,900% ROI in 1 Month: AI Pricing
- 10:20 - 11:27 The Psychology of Pricing High-End Services
- 11:27 - 12:55 Why I hired an advisor
- 12:55 - 14:12 Marketing Tips for Financial Advisors: Social Media, Video, Positioning Value
- 14:12 - 14:50 One-to-Many Broadcast: Media as the Highest Leverage Business Activity

Related videos:

Related podcasts:

Sources/links:
Viewers retain 95% of a message via video but only 10% when reading text. (Insivia 2023)
Click-through rates on the initial email in a campaign can increase by 96% if it contains a video. (Wordstream).

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