3 Different Car Ad Edits Using Same Footage - Hyundai Sonata 2020

Instantly Unlock Our Free Filmmaking Workshop "10 Secrets To Cinematic Shots":

Sponsored by Hyundai. Learn more about the 2020 Hyundai Sonata:

To see a full list of ALL the gear I use:

To learn how to create, market, and sell online courses:

[paltech]

The first one. It's not even a close call.

[jos_tvv]

1. Has the vibe of buying the car.
2. Too fast but its okay
3. Shows all the features.

The first one is better!

[Inflake]

We all just willingly clicked on the longest advertistment ever

[regifall]

I'm going to wear my art director hat and give my thoughts.


1st Edit by Landon: The craft in this edit is very impressive. The sound design is superb. The establishing shots to set up the mood was great. It felt like watching a trailer of a racing movie. I really love the small details he added as mentioned by Parker. And that VO, another good touch. However, one of the things we do in advertising is to make sure that you tell the audience what's in it for them. And I didn't get any apart from it being a new kind of sedan.


2nd Edit by Jake: Very interesting edit. Love the use of the countdown effect to showcase the features of the car. I love that he used the yelling clip to show how enjoyable it is to drive the car. It told me what I would feel if I had this car. However, I didn't like the sound design since it sounded like a motorbike instead of a powerful car. I also have some issues with the flow of the cuts. Some have too long of a cut, some were a bit quick.


3rd Edit by Parker: The music is awesome. The small details really made the clips better. I like the linear approach of storytelling - starting the car, driving it, then parking it. However, I felt like it was telling me too much. It cramped so may features at once that I didn't catch some of them. I thought the car allows you to message or call someone from your phone. But on second look, you can charge your phone, and use your car's GPS to navigate. Those are two different features in 5 seconds.


Overall, my winner would be Jake. It's clear that this is a sporty car that every guy will enjoy driving. It's fun, it's fast, it's a car you're excited to drive. Like a countdown, always looking forward to that moment when you can just own it. He told a clear story, showed what it is for the consumer, and didn't cramp too many features that you don't get anything from the ad. So congrats Jake!


This was such a fun video that YouTube recommended and I hope to see more of this! Subscribed.

[mix_mash]

5:21 Here's the first one incase u wana replay

[RahmatTantular]

OH DAMMIT THE FIRST ONE IS THE ABSOLUTE WINNER DUDE.

[ahquebueno]

I watched each twice, one to see the commercial and the second for the reactions lol....Awesome job guys. 🙌🏽

[grin_icide]

1st was SICK, but the 3rd showing the features is key.

[Jesuiswoody]

I’ve just watched an 11 minutes add by my own ... wtf

[giorgosasdf]

The first one definitely has put the rules on the table.
•Nice sound work
•Very dynamic
•Loved the bird scene
•Voice over nailed the competition

[ienupar]

I don't usually leave comments on Youtube, but... WOW! Loved this video altogether. From the outstanding edits to your reactions, everything was spot on. Congrats to the entire team!

[ZeroSuit]

I would with go with Parker’s edit simply b/c it highlighted the features of the car while also being aesthetically pleasing! The sky layering and last bit w/the logo were also dope aesthetic, yet functional, additions too! Everyone’s edit was amazing in their own ways though and as a team you guys are unstoppable

[codyrap]

I think the cherry on top element that makes the 1st pop up is the sound design plus the voiceover.

[PabloBarquero_]

The first one was great, the voice over made it another level

[haku]

The first commercial made me contact a Hyundai dealer rn. Got an Accent 1.5 and applying now for an upgrade. Hyundai should treat you guys well. You're all awesome!

[VideobloggingNo]

The voice over and dust effects of the first one combined with the tech-feature shots of the last one. BOOM!

[lu]

The second one was cool.
The first made me think this is a cool ad.
But the last one actually makes me wanna BUY the car.

[dougzauha]

Great perspectives.

1. Landon - builds suspense, vibes, and mystery around an upcoming edition of the car. Makes me want to know more.
2. Jake - focuses on speed and agility of the car...what I think will appeal to younger millennials
3. Parker - focuses on basic features and the driving experience

All were very good, and this was great to see a little behind the scenes. Thanks for sharing the perspective.

[Travelling_Monk]

Damn !!!! You guys nailed it like hell !! What a super amazing edits and work you guys have put into... wonderful work guys..keep up the spirit !!

You are all so talented guys ! All 3 videos are so amazing !
The 1st one is so engaging and the introduction is dope !
I really like the vibe on the second, the song and shoots chosen are so perfect !
The 3rd is so engaging, with the song and all showed featured and the ending I love it !