191: The 4 Ps of Marketing of Marketing Your Learning Business

Here’s a question: how would you say most people define marketing?


Our suspicion - based on a lot of experience - is that when most people think of marketing, they think of advertising, or other forms of promotion. But there's much more to marketing than promotion - and even promotion has more to it than many appreciate.


In this episode, we cover the 4 Ps of marketing - product, pricing, place, and - yes - promotion. We consider each P in detail and, of course, each one applies in the  context of a learning business.




We are grateful to our sponsors for this quarter, Community Brands and WBT Systems.