Fritos® Cowboy Spirit | Full TVC

In 1932 in San Antonio, Texas, Fritos was born. It was a simple recipe-just corn, oil and salt. It was a versatile product that became a staple around the campfire for the American Cowboy.

No one understands the modern cowboy quite like Yellowstone mastermind Taylor Sheridan. So, Fritos partnered with him to create a spot that not only celebrates the Fritos legacy but also demonstrates the incredible versatility of Fritos as a main ingredient. Sheridan brought his entire production crew from shows like Yellowstone and 1883 out to the 6666 Ranch to capture cowboys putting in the hard work in a collaborative effort. If that wasn’t cowboy enough, we also tapped legendary actor Sam Elliott to add VO to the script. We're proud of this spot's ability to capture the cowboy spirit and feed it too.

Thank you to everyone at the 6666 Ranch for such a legendary day!

[jay-b]

Sam Elliot’s voice makes anything and everything epic

[General_Kenobi_]

This should have been a Super Bowl commercial. It’s an amazing commercial as it is

[KingAceLakers]

Narrated by the underrated legend, Sam Elliott.

[debrataylor]

This is one of the best commercials I have ever seen!! I t sells the product in a positive way!! And of course adding Sam Elliott's voice is A+!!!

[Breeze]

You hit this one out of the park Frito Lay! Absolutely fantastic!!

[GearReviewDepot]

Absolutely epically moving commercial! Seriously. Tv commercials are terrible and have been for a very long time, they actually make me NOT want to buy their products… not this one. I actually went on line less than a minute watching it and ordered several bags after not eating Fritos for several years.

[lemmymororhead]

I think I'll get a bag of fritos now!

[Vamikins]

I am very impressed with the amount of work and thought that went into making this commercial honestly.

[cheetahgirl]

Sam Elliot, your perfect!!!! Awrsome video/commercial....i now will be buying

[playdestroy]

I swear I thought this was a Levi or a Marlboro commercial, but this is a manly American Fritos commercial! Excellent skit!👏🏼

[PeterDuffII]

This is a fantastic commercial. Well done, Fritos

[mjm-]

“Fritoes” …. It’s what’s fer dinner! 😂

[KDaddyTime]

Can you imagine working on a ranch and you feel like absolute dogshit because you ate a bunch of Fritos and chili for lunch? Now you're riding around on a horse just burping that shit up all day XD

[dougie]

My top three favorite commercials are this one, then the one where the Ballet dancers share a bag of Red Man chewing tobacco, and finally, the one with Adolph Hitler for Manischewitz Kosher foods.

[amytiffany]

Fritos chips has been around for 100 Years 🎉

[cleveplays]

This gotta be the most manly shit ever holy shit

[josephlanzillo]

What protein did they batter and fry?

[William-exve]

POV eating Fritos while watching this ad

[jasonsampson]

I thought it was gonna be chili cheese fritos with him narrating and cowboys

[ThunderPants]

Would you be willing to trade all the days from this day to that for one chance, just one chance to come back here and tell our enemies that they may take our lives, but they'll never