HALLYU IN SHORT-FORM CONTENT

숏폼 시대, 한류 시장에 부는 변화

Welcome to Wednesday's edition of Issues and Insiders.
I'm Min Sunhee.
Today we touch upon a trend online that is taking tangible form in transforming our tastes for entertainment and more.
For this I have Jin Lee a research fellow at Curtin University over in Australia.
Dr. Lee it's a pleasure.
I also have Kwon Soa here in the studio.
Soa welcome back.

1) Jin, let's begin with your assessment of the global impact of the Korean Wave and its broader implications.

2) Soa, what have been the economic implications of the Korean Wave for the country?

3) Jin, the Korean Wave began with K-pop and K-dramas and has since expanded to include K-beauty and K-food.
How do you explain this expansion?

4) Again, Soa, what do the actual figures tell us about the exports of K-beauty and K-food?

5) Jin, in recent times, pundits claim short-form content has been playing a pivotal part in further promoting the Korean Wave.
Do you agree?

6) And Soa, do give us some examples of short-form content serving to spur global interest in all things Korean.

7) Soa, some say the Generation Zalpha will play a tangible role in taking the Korean Wave to new heights online.
First, what is Generation Zalpha?

8) Jin, what do you propose to pave the path for the internet-native Generation Zalpha to better promote the Korean Wave?

9) Soa, what are the market prospects for the Korean Wave amid the growing popularity of short-form contents?

10) Jin, what are some of the remaining tasks for Korea to ensure greater global growth of the Korean Wave?

All right.

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2024-07-24, 14:30 (KST)