MIKAYLA NOGUEIRA BRAND IS A MESS (+ she addresses rumors)

Mikayla Nogueira just launched her own beauty brand—but fans are divided. From backlash over her skincare debut to the lingering mascara scandal that rocked TikTok, we dive deep into the controversy and why a mascara could’ve been her ultimate clapback. We also touch on Mikayla’s emotional update about her husband Cody and how she’s handling personal struggles while building her brand. It’s been a whirlwind, and there’s a lot to unpack.

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📩 E M A I L

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[laurennicolac]

I will never understand why people still follow and trust what she says, she’s been called out for lying so many times, she doesn’t disclose ads and every other week a new brand is the reason her acne cleared up.. I do not believe a word out of her mouth!
I also fully agree that a full beat for a skincare line is really weird

[Elle-bydc]

starting a skincare line was a way to have her own company yet avoid being in direct competition with her sponsors. It’s smart business, not something she’s passionate about in my opinion

[KMooo-bgfl]

I honestly can’t imagine buying any skin care products from any influencer because I’m painfully aware that they are also able to afford cosmetic procedures and appointments that are able to enhance and help anything and everything they are doing at home.

Please note: I’m not saying that’s something this influencer in particular is doing, this is just a general statement.

Also, don’t really understand why a person who has proven to also be untrustworthy and not care about their followers over and over again thinks they have any ground to stand on. Glass houses, ya know?

[vivaviee]

WHY. ARE. PEOPLE. STILL. SUPPORTING. MIKAYLA!

[kbloom]

Applying FIVE products to your face before makeup is ridiculous!! But, Mikayla herself is ridiculous and not trustworthy. Also, using Cody's addiction for views and for promoting her products is just SICK!!

[jyslog]

jeffree star calling out everyone but himself the lack of self awareness is loud for him

[clairestar]

I feel for her situation, but as a viewer nothing mikayla does comes across as authentic or genuine. Her tearless crying with the perfectly timed influencer jump cuts to sum up her situation in the most impersonal digestible way a person can talk about something like partner addiction feels strange to me. She’s just so fake I can’t tell what she truly feels about anything that she talks about

[icyqueen]

Imagine being Cody and going through one of the worst times of your life and then seeing your wife fake crying with her fake accent on her tiktok. I'm sorry but that is so crass.

[stephanierosanio]

i feel bad that she’s dealing with her husband but it just didn’t rub me the right way that she just NOW decided to talk about cody in rehab after her brand launched it almost felt like she was using it as a sympathy thing / marketing tactic the way it was discussed idk

[JustineC]

I dislike Mikayla and I will never support her but I do feel sympathetic for anyone dealing with addiction, it’s not an easy road.

[Lisianthusbloom]

Her selling out the first day doesn't mean it's a success if we have learned anything from Kylie. The tell is returning customers. Will she continue to sell at that level 6 months from now? A year from now?

Especially with skincare!

[FulcrEm]

Since her husband "doesnt deserve it, " I wanna know who, in her mind, does "deserve" addiction. 🗑️🚮

[adagalidagix]

"i still had to show up to work"
the work in question: eating mcdonald's in bed on camera

[marissabishop]

1:48 it’s just funny that Jeffree is saying we are gonna spend money on someone who doesn’t care about us…. as if he does? Lol I don’t even like Mikayla but I thought that was funny

[AKbaby]

Jeffree acting as if he cares is infuriating. Especially when people promote his crap takes and act like he has any leg to stand on. Dude has never been honest a day in his life. Hes never been unbiased a day in his life. Hes never cared about his followers or customers a day in his damn life. Stop giving this man a platform

[teodora.prc_]

Maybe coming out with a lash serum would tie the skin care line with the controversy ?? Just a thought

[tito]

I would’ve dropped a mascara and literally named it “Lashgate Mascara”

[umztkeo]

Not her brand looking like the ordinary.

[blondies]

Never trusting her again after she has proven again and again how hungry she is for that cash😂

[dalishrogue]

I love the “he doesn’t deserve to have an addiction problem”. Like I have a lot of people in my life who were terrible people and did terrible things do they deserve their struggle with addiction?