‘The Art of Musk Melon’ - Expensive fruit of Japan

Pricing at least US$90 per fruit, the musk melon is one of the world's most expensive fruits. The musk melon in Japan has been sometimes called 'the king of fruit', and is often given as gifts - as is the common custom in the land of the rising sun. The musk melon can probably be seen as related to its more common variety of cantaloupe and honeydew. However, the musk melon is far more sweeter and juicier. In Shizuoka province of Japan, famed for its agricultural produce, Tomohisa Yamashita has been cultivating these melons for over 40 years and requires a measure of skill, craftsmanship and patience not usually seen in fruit farming. Combining technological advancements such as powered greenhouses paired with farming know-how, Yamashita's musk melons are revered in Asia - a lot of them exported with care to neighbouring countries where they would command much higher prices.
But at the heart of it, Yamashita is a salt-of-the-earth kind of fellow who just wants people around the world to enjoy his produce.

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'The Japanese Artisan Series' is a non-commercial project by Edwin Lee (Hong Kong) in collaboration with One Ocean Partners (Singapore). It focuses on documenting little-known but highly skilled artisans and tradespeople across Japan centering on themes of tradition and succession. With Japan's ageing population, low birth rate and reluctance of young workers to enter such niche industries, these people's traditional skills are in danger of being lost.

Other films from the series:

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Gear talk:
Sony a6300 Slog2
Sony Zeiss 24-70mm f4 / Sony Zeiss 12mm f2.8 / Zeiss ZF 50mm f1.4 / Nikon 100mm f2.8
Beholder DS1 gimbal
DJI Mavic Pro

[michaelp]

This channel deserves more views. Keep up the good work!

[TheLordSheogorath]

Idk why, but watching this made me tear up. Love and dedication in this video are palpable.

[beautifuldurian]

The best tasting melon that I’ve ever tried. There are many varieties sold at Singapore Takashimaya Japan food fair and we bought the cheapest one at Singapore dollar $150 each, came with nice box. Its super juicy, chewy - not crunchy like some melons, and as sweet as sugar. But strangely, when ripe, it doesn’t have sweet smell like some Australian melons.

[gochadc]

the work of this people and the work of your channel is amazing, keep it going

[endraadhitya]

two legs for grow faster ? can i know the trace minerals' soil?

[mohammadsulaimanrasooly]

Be happy, healthy and successful always

[alexhagedorn]

what's that spectrometer reading? 17%? around that?

[carmeleneclores]

A lot of effort and great care is given to cultivate this kind of melon that's why it's expensive but so tasty. 🍈🍈🍈

[gretchennatalia]

I love ur channel, so calm and full of positive energy

[fuadalsayfi]

How we can get some seeds ..is there any nursery or office to get

[fattypig]

where is this farm? can we visit? @Edwin

[AGRIMARKTV]

Where can I buy japanese melon seeds here in the Philippines?

[gajendradevkate]

Which veriety of melon is shown in this video ? Plz let us know .

[sunilkumarasem]

Pls let me know the variety of muskmelon showing in this video...and pls share the knowledge on bondings of muskmelon plants....manure, caring etc etc

[fredericojimenez]

i dont know why it is expensive in japan but i taste desame in other country in asia and much affodable in other place. i taste it in 26 country but taste desame

[JeramiId]

on our channel there are videos of growing melons in Indonesia

[nabilpapu]

believe the test is look like other melon they just make things like that to sale it at high price

[stellaartois]

The fruit in Japan just must be more expensive. I bought a muskmelon yesterday at the grocery store and it was $1.50

[rommelrommel]

its a musk melon with a meat of a honey dew, its a so sweet version of honey dew, its meat is so juicy and meaty and not mushy... well you'll ask if I actually tasted it?, hell no!

[Proj_Doomsday]

Its expensive because they do not have a class of immigrants to take advantage of to artificially keep the cost of food down. Also the extra care.