7 Biggest Website Mistakes Designers and Entrepreneurs Make

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When it comes to building a website or evolving one you already have, here are 7 mistakes I find entrepreneurs and designer make regularly. These simple but important strategic perspective shifts can make the different between a website that builds your personal or business brand and converts visitors into clients or one that is a big waste of time, money and energy.
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Philip VanDusen is the founder of Verhaal Brand Design, a strategic design and branding consultancy in the New York City metro area. He is an accomplished creative executive and expert in strategic branding, graphic design and creative management. Philip gives design, branding, marketing and business advice to creative professionals and entrepreneurs on building successful creative practices and brands.
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Had to watch it twice and take notes! Thanks for sharing your wisdom! AWESOME STUFF!

LawnCrack

Short, sweet and to the point as always. Thanks Phil.

kamin

Thank you, Philip. Another well thought out, totally spot on video. Yes, mistake number one is when people talk about themselves too much.

sylviahowell

Simply good advices, thank you Philip.

ChritsianBucic

Another great video Philip. The first point is something I find really difficult discussing with clients, as a lot of them feel the need to give their inside leg measurements, more than sell the benefits of their product. How do you tell clients, that it's not about them, it's about their customers? It's not easy in my experience if they don't understand that from the outset.

richard-leech

I had a website that I created my own in Google.(ie .business. site)
as domain.
I want to bring my advertisement in the top position in Google ( google Ads).
Is this website ok, or want to create a professional one... For making my adv. In top position.

sudheeshgopi

Hi Philip! Thanks for sharing such a useful information.

What I'd like to ask (or maybe you will make a video about that) is dealing with the clients' denials.

What do I mean by that? Sometimes you give the clients really good ideas and design (in-trend and сonvenient, useful UI) but they ask you to make something like from 2000-2010. Just because their customers got used to such design (clients think so) And the clients themselves stuck in those times.

And when you're trying to explain that it's no good, it won't work, etc. You get a really difficult conversation.

What would you suggest? What is your experience in this kind of situations (I'm sure you had some)?

Any advice?

AntonKrinichniy

Clear and super-helpfull as usual. You are my guru Philip! Thank you! Cheers from Milano!

kingsauron

I’m planning to work on my portfolio. The client has an existing logo and they just want the same artwork so I just make it vector. I do all the marketing stuff for them (Brochure, notepad, envelope, etc.). So my question is, does it count my work as branding/Identity? Coz I planning to categorize my works.

lezardvaleth

Another great video, and perfect timing as I’m currently working on revamping my own website - I’ll be sure to reference back to this! Thanks Philip!

stephh_nz

I found that a lot of websites I go on, they spell things wrong, picture doesn't have enough lighting, words are a little sloppy and more.

dashiajames

Great video! You answered a lot of my questions. I am concerned about sharing to much, I worry about throwing myself into a category that is a turn off. How do you show what you stand for without labeling yourself but try not to be too 'vanilla'. People have been fired for showing themselves on social media. How do you show yourself and not make yourself vulnerable to labeling.

seapossumsforrest

I loved this video it was very helpful, I feel some of these mistakes I already avoided and some I need to go back and recalibrate specifically when it comes to blogging. Thank you.

VC-idho

Im on the right track then cuz I don't wanna put alot of pics on website. I've seen alot of pages that have about pages and I've taken notes !!

dashiajames

Thank you Phillip! #7 is something I will do better. You're so awesome for giving us all this valuable content - makes me feel that you're on my team!

marytpublishing