Terry Wu Neuromarketing “Outsmart Your Competition” AGC Minneapolis October 2019

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Watch as Dr Terry Wu shares a motivational talk Neuromarketing
“Outsmart Your Competition” with AGC.

Over a century ago, British industrialist Lord Leverhulme summarized the biggest problem in marketing in one short sentence, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
For over a hundred years, billions of dollars have been spent on searching for the answer to this fundamental question: How do consumers decide? The most predominant view has been that consumers make buying decisions by applying logical and rational thinking.
Only over the last 15 years, research from Neuroscience, Social Psychology and Behavioral Economics has provided many groundbreaking insights on consumers’ decision-making. Increasing evidence has supported the notion that emotion is the primary driving force of all buying decisions. Most buying decisions are made without consumers’ fully conscious awareness and are subject to influences that were previously given little attention.
Welcome to Neuromarketing! Neuromarketing is a scientific approach to understanding consumers’ decision-making. It pays close attention to the role of emotion, intuition and impulse in making buying decisions. Now guided by science, businesses can make their marketing much more effective by applying Neuromarketing principles, avoiding wasteful spending. Successful companies, like Apple, Google, and Amazon have all adopted Neuromarketing to boost their revenues dramatically.
Get the answers to:
• What is Neuromarketing?
• Why does traditional marketing often fail?
• Why does Neuromarketing matter to your bottom line?
• How are our buying decisions influenced by what we see, hear and taste?
• Why can understanding our conscious biases help increase sales?

Dr. Terry Wu received his Ph.D. in Neuroscience from Vanderbilt University. He has a 30-year career in Neuroscience. He started his own marketing firm over 16 years ago, giving his clients a strong competitive edge by applying insights from Neuroscience and Psychology. His combined knowledge and experience in both Neuroscience and marketing led him to the emerging field of Neuromarketing. His company, Neuromarketing Services is the only firm in the Midwest that specializes in Neuromarketing.