💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1

John shares his new strategic approach for using Meta Ads and Google Ads together to enhance the performance of digital marketing efforts. Watch this video to learn more about this strategy.

Google doesn’t generate demand, but captures demand. Meta is good at generating demand, but poor at capturing demand. With these two key concepts, John developed a strategy to leverage each of the ad platforms' strengths. This uses L1, L2, and L3 campaigns in Meta Ads to generate and engage cold traffic then remarketing. Learn more about it here.

👉 This video is from our You vs. Google Mastermind.

Related videos:

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

👉 ARE YOU LOOKING TO GROW AND SCALE YOUR BUSINESS WITH PPC?

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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[ABhampster]

For L2 why would you not include website visitors excluding purchasers? Those website visitors who haven't yet purchased are also in the consideration phase so you can target them with consideration type ads.

[aliveandkickingmarketing]

Thanks for the video @johnmoran What kind of campaigns do you use in your setup?
L1: awareness = brand awareness
L2: traffic? Or engagement? Or video views? Or all three?
L3: purchase conversions?

[AleksanderTotoni-gh]

Where can we measure this data? I am using shopify

[TarunSingh-qr]

Hey John, could you elaborate on the difference between L1 and L3 please? You mentioned L1 is going to All website traffic and page engagers excluding customers. L3 is cold traffic remarketing. Does this not clash with All website traffic data as well?

[DheerajSy]

can we use performance max campaign for lead generation?