Webinar: Measuring Traditional PR in the Digital Age

Hear from the LEWIS Analytics Team about not only the failures of past PR measurement tactics, but the current shortcomings of analytics with today’s PR. Digital media has revolutionized the communications industry because of its efficient ability to give feedback. PR is the analytics laggard in this robust feedback loop. While paid digital media shows instant returns, digital PR continues to fail in to properly illustrating a standardized value.