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How De Beers Created Its Own Market | The Forevermark Story
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A detailed breakdown of how De Beers reversed its fortune. Avoiding Bankruptcy and creating its own market of customers while no longer having a monopoly on the global supply of diamonds.
This is the story of how De Beers used the Forevermark and clever marketing to differentiate itself from its competitors and take advantage of unrest in the diamond mining industry.
At Zeitgeist Media, we bring you weekly curated stories that you are sure to find interesting. Topics range from Business, History, Art, Culture, Food, Technology and More.
#daimonds #debeers #forevermark #business #story #casestudy #marketing
This is the story of how De Beers used the Forevermark and clever marketing to differentiate itself from its competitors and take advantage of unrest in the diamond mining industry.
At Zeitgeist Media, we bring you weekly curated stories that you are sure to find interesting. Topics range from Business, History, Art, Culture, Food, Technology and More.
#daimonds #debeers #forevermark #business #story #casestudy #marketing
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