What REALLY Happened to Holden

Holden was once Australia’s most iconic automaker, but just this year, General Motors has announced that their Aussie brand will no longer exist by next year? What happened? Join Nolan and explore Holden’s long history, from their coach-building roots, to the beloved 48-215, to the Monaro, the beach cruising Sandman and to their DOWNFALL. What really happened behind the scenes? WHO KILLED HOLDEN?

WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

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Donut Media is at the center of digital media for the next generation of automotive and motorsports enthusiasts. We are drivers, drifters, and car enthusiasts who love to tell stories.

[Donut]

I promise to never do an Aussie accent again. What's your favorite Holden model?

[mrcheese]

As an Australian, I'd like to thank whoever did the subtitles 😂

[kenniboii]

Last time I was this early, SAAB was the only car company I was crying for. Born from jets.

[-red-]

Love is great, love is golden, most Aussie kids were made in a Holden.

[jacobdunn]

Gonna be honest, at the end of the video I actually started tearing up, I’m really glad tho that an American did a video about Holden, it means so much mate I really hope you know that. Loved the “I will remember Maloo” at the end as well, love ya for that bro

[legovirgo]

Wow..Pontiac, Saturn, Holden---GM sure knows how to help destroy things.

[ewatfred]

As an Australian, and someone who lived near the plant, and talked to a number of the people there (from the floor, to upper management), I'd have to say that this video is about 30% of the story, and about 1/2 correct. There's so much more that happened, but I don't expect you guys to know any of it.
Thanks for bringing at least some of this story to America, I really appreciate it. Some of the 5, 000_ people who called the Holden plant their lives would thank you too.
Even as someone who's more in to Hondas than Holdens, I would have fought tooth and nail to keep that factory there, employing Australians and producing unique and useful vehicles til my dying days. Those people deserved to be there, and GM had no fucking idea what the Australian market wanted, which was proven after they axed the Elizabeth plant and started importing the Opel Insignia, calling it the "New Holden Commodore".
Imagine if GM axed the Camaro and imported some random European sedan, and rebadged it "Camaro" and then expected every American to welcome it with open arms. That's what happened to us in Australia. It doesn't even matter than the car was more powerful, or fuel efficient, or had the same towing capacity. The Commodore wasn't a spec sheet, it was an Australian designed and manufactured vehicle, made by and bought by Australians. To feed us some Euro car with the same name was just rude. Even Ford had the decency to axe the 'Falcon' namebadge after they stopped making the car in Australia. It really makes you realise how poorly managed GM is, and how the faster they fold and pull out entirely, or just completely bin their management and rehire, restarting from the ground up, the better America, and the world will be.

[morganjurjevic]

"remaining 25 workers" I was working there when the last car come off the line there was still a couple hundred of us working there
Also the last car off the line was a SSV redline

[lucasadlay]

as an aussie i can confirm i did shed a tear when i found out holden shut down

[mrmegatron]

I like whoever put in the "aussie" subtitles. Makes for an interesting read haha

[shanebeckett]

As an Aussie I've been a Ford man all my life. The demise of Holden saddens me greatly. In Oz, Ford, Mopar and Holden people put shit on each other all the time, but if anyone of us break down it's always the Holden guy helping the Ford guy or Mopar guy helping the Holden guy etc. Aussies love performance V8 cars. Yes we are loyal to our brand, but we are street machine supporters first. We relate more with the U.S than Europe. Call it a colony thing.

[hathaway.]

Lol they went all out with the Aussie subtitles



Rip Holden

[thecreativeprocess]

Everyone outside Australia:
Who's gonna buy a racing sedan pickup?
The Australian market:
Holden my beer, mate

[spankos]

The guy that did the Closed Captions, is an absolute legend! 10/10

[j.marston]

Whoever was responsible for the aussie subtitles is a genius.

[STREETMACHINETV]

Appreciate the shoutout to my old Scottys Garage video. At least you guys give credit - Hoonigans don't give you nothing.

[joonajarvela]

school: closed

donut: heres your history lesson

[worldofdoom]

As an American I apologize to all Aussies for the loss of their iconic brand.

[nuruddin]

GM really knows how to kill a car company

[__________________________]

YO everybody check out the captions, I think they had Ozzy man do it for them