Feb 2024 Google and Yahoo DMARC and DKIM Simply Explained

You have until February 1st before your email list stops seeing your emails.

Most business owners will see a decrease in email deliverability in February 2024. Both Google and Yahoo have announced that they are implementing authentication requirements for all emails that are identified as business-related.

The authentication measures that used to be suggested and best practices are now REQUIRED for an email to be delivered to a Gmail or Yahoo user.

This is not just for “bulk senders” or users that send over 5K emails daily and Gmail and Yahoo have both clarified that the 5k limit is NOT the safe zone.

Yahoo has said there is no minimum volume threshold for these requirements to be applicable, because of this I recommend all business owners to set up authentication as soon as possible.

Deliverability will be effected Feb 2024.

Here are the steps you need to complete to get ready:

Set up DMARC and DKIM (if you already have this setup you are ready for the update).

Here is how you can check if you need this:

You want to make sure that all of the email-sending platforms you use have their records added to your DNS.

For example, GHL, Klavyio, Active Campaign, Keap, etc have their DKIM that should be added to your DNS so that that CRM is Authenticated.

Keep spam complaints lower than 0.3% - This will be mandatory to deliver to Google emails.

Special Note: If you host your website with IONOS you will need to make sure you are sending from a 3rd party sender and not IONOS (think about website notifications etc). IONOS cannot set up DMARC, this may change in the future but I don’t think they will be able to implement this in a month. If you are on Wordpress you can use FluentSMTP to hook up to Office365 or Google Suite.

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[JasonAWhaling]

So, I was one of those people who was 'too busy' for this 😅.... You save me a TON of headache. Awesome video and walk through on explaining the dmarc! I've been using mailerlite and they didn't help at all with this step... all set for tomorrow...Thanks for the awesome vid!

[docasar]

Thank you so much for this guide!! Top🤩🤩

[LeadNerds]

The set up is going to be different based on what software you are using.

Figure out where your DNS Records are managed:
GoDaddy, Cloudflare, Squarespace etc
This is where you will put the records.

Then identify the ways you contact prospects and clients:
- Dubsado, Mailchimp, constant contact, active campaign, Keap, etc

Google search (software) DKIM setup
- add DKIM records using the tutorials
- how do you send personal emails Google workspace or Microsoft 365
- Google search (email) DKIM authentication setup

DKIM records are unique to everyone and are found differently based on the software you use.
For DMARC at minimum it needs to be set to none, once you have all the DKIM records setup you can set to reject this means no one will receive an email from a service provider that was not authenticated through DKIM

[michaelhernsin]

"made simple"

16min long video with a 3min intro about your personal biography?... wut?...