UXr Leaders Forum: Prioritizing UX Research Studies

Jeanette Fuccella is a Principal UX Researcher at LexisNexis with the Strategic UX and Product Design team, where she has responsibility for both UX Research and ResearchOps. She began her career as a Human Factors Engineer at IBM, eventually moving into market research, strategy, and program management. In between corporate gigs, Jeanette took a foray into the nonprofit world, where she had the privilege to work alongside and learn from true servant leaders.

In this video, Jeanette discusses how to scale the impact of your research team using a simple, yet innovative framework.

Timecodes:
0:00 - Getting to know Jeanette Fucella
03:41 - Scaling the Impact of a Research Team with a Prioritization Framework
04:31 - Ratio of Researchers to Designers to Engineers/Developers on a Project
08:10 - The Role of a UX Researcher Does - Myth vs Reality
10:13 - The UX Research Prioritization Framework and the Problem Clarity Axis
12:03 - Focusing on the Customers' Problems
14:07 - Design Processes: from Problems to Definitions to Solutions
15:22 - The UX Research Prioritization Framework and the Risk of Getting It Wrong Axis
16:10 - Research Heavy : High Risk and Low Problem Clarity
17:50 - Design Heavy: High Risk and High Problem Clarity
19:13 - Research Light: Low Risk and Low Problem Clarity
20:08 - Ship it and Measure: Low Risk and High Problem Clarity
22:23 - Building Research Products Based on Problem Clarity and Risk
23:33 - Variations on the Prioritization Framework
27:50 - Collaborating with Cross-functional Partners
30:04 - Thoughts on the Prioritization Framework
33:59 - Research Impact