Rita Panahi mocks woke Jaguar ad

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Sky News host Rita Panahi has mocked Jaguar over its new “corporate virtue signalling” ad which will “not translate into car sales”.

“Let’s be honest, nothing we saw in that Jaguar ad is actually exciting, groundbreaking or in any way innovative,” Ms Panahi said.

“It’s the same tired, old, woke trash we see promoting everything from chewing gum to insurance.

“I’m sure Jaguar will eventually work out that corporate virtue signalling will not translate into car sales.”
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Jaguar's motto used to be "Grace, Space and Pace." Now it's more like "Woke, Broke and Up in Smoke."

Meme-Comments
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I guess Jaguar identifies as bankrupt.

JuztinY
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D.E.I. is an acronym for "Destroying Everything Intelligent"

allanaaron
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Spend 100 years to build a brand image. Ruin it in 30 sec...

Szarkoc
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it appears that jaguar is actively trying to commit brand suicide.

Rangera-ctxu
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Rita, I love you!! Proud USA resident and Trump voter!! Watch your show regularly, you are ON POINT!!!!

mikesweat
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You're selling cars to rich people, not the TellyTubbies

JuztinY
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My Jag just lost 90% of it's value.

JuztinY
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Rita Panahi, you're my new Hero. 🎉 😊 ❤ God's Blessings to you.

AndrewGarcia-vmuz
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Guy buys Jaguar a week ago and feels like James Bond...Wakes up today and everyone thinks he's RuPaul.

JuztinY
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Jaguar deserves to go bankrupt over this.

FLAPARON
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Totally ruined their brand and their customer base!
Went from a high-class brand to a total clown brand in a matter of seconds!
Well done to their woke marketing team!

Sophia-jnt
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That advertisement is an absolute case of idiocy!

pablocespedes
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Never wanted a Jaguar, now I really never want a jaguar!

kerryabruzzo
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It's official, Jaguar have given up on cars. They're now moving into the unisex tampon market.

JuztinY
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Love your podcasts, Rita. I always click on them. Your comments are always brilliant and thought provoking. God Bless You with much love from the U.S.A.🙏❤️🐈

sallywhite
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That's how you kill a brand in 30 seconds.

bobeyes
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They're actually hell bent on destroying brands

TopDog
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Every time I see a Jaguar, I'm going to think of this ad and laugh.

strokersteve
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"We wanted to move away from traditional automotive stereotypes" By no longer selling automobiles... apparently.

glennb