How HP Helped 'Share a Coke' Campaign

I got to talk with Doris Brown-McNally of HP and learn more about what HP printing is doing. They have some major projects going on - one of them being the "Share a Coke" campaign. This was the campaign where names were printed on the side of Coca-Cola bottles.

We talk about whom Coke was targeting, what's next in the promotion and how HP can help in getting brand awareness out.

**Tip the Channel**

--Social Marks--

--Jeffrey Powers--