Tableau's core audience is changing | Tableau 2023 Keynote Full Commentary & Thoughts

This is a full commentary of the keynote that I promised a few people who asked for a more conversational breakdown of the conference. It's long, but I think there's quite a bit of messaging that, on reflection, was crystal clear but is quite easy to miss. This is long, but I hope you get some value from the detailed breakdown.

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Timestamps
0:00 Intro
1:20 Start
3:07 The layout
5:05 The Virtual Conference wasn't the best
9:00 A message to the industry & Investors
20:00 Tableau's main focus is the Cloud
23:40 Tableau's New Ceo
29:30 The Tableau Community
41:31 The hidden message
54:36 Tableau GPT & Tableau Pulse
1:29:33 Embedding
1:52:31 Salesforce data Cloud

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[charmingdew]

Tim, I see you on the Tableau visionary list. Yoo. You rock. I am so happy to see you there.

[nassiri]

I absolutely adore your analysis Tim, thank you! Being myself an absolute Tableau-lover, I'm being forced to use Power BI at work. Bummer really..

[RemotePossibilities]

Thanks for the commentary – great to hear your viewpoint on what was said. Also loved your point about just having a QR code instead of that horrific wall-of-text slide up-front!

[mrp]

I was not going to listen to the keynote because I don't like such events without some deeper understanding what is actually going on with the product, the company etc. But with your commentary, it was really an 'enhanced' and interesting experience 😊 thanks!

[IanWaring]

Very good. I think the zero copy, zero ETL piece is an observation that most data breaches result from copies of data extracted from a secured source. Hence trying to make access so easily discoverable and usable from a single source that data stays under a regimented security surface.

I bought Tableau Desktop Professional in the early days ($1800 each for 5 seats and Christian Chabot answered my emails; also recall Tom starting Info Lab - I bought a Compaq Plus from his Dad in 1984). Last dipped in with 8.2 on a Mac and now are back in Tableau land. Fascinating how it’s developed, can see some competitive parallels (I’m certified in the main alternative) and greatly appreciate this video. Gotta move to the Cloud release asap now.

[WayneStepalavich]

I was there in person. It was not the same as 2019 (not even close). There was a session called Tableau to the core, where it was basically a town hall with the C-Suite and product managers. It was unfomfortable. There was a lot of "you have fogot about us", or "we cannot go to cloud". Then people were complaining about the conference overall. (I mean they did run out of food at least one). And sessions were all first come, first serve, so if you were back to back there was very little chance of getting into popular sessions. Hopefully they learn from this one and improve.

[MattFrancis]

Only a few of the sessions were recorded to watch afterwards which is a shame

[parvinabdurahmanov]

I wonder how Tableau Prep will fit into new Salesforce Data Cloud capabilities and its role in this ecosystem. Thanks for great commentaries!

[mick]

I’m wondering whether CRM Analytics, a Salesforce’s alternative Dashboard building app, could be deprecated. Tableau can replace it by serving Data Cloud.

For Salesforce dashboard builders, Data Cloud seems surprising and prosperous.
Absolutely most genius in recent announcements of products!

[nkosimngomz]

Tim, what's in that coke? I want some of that😂 your side commentary around data for everyone made me watch this twice.

[MrSekter]

The thing is for end user that are used to excel environment, Power BI is more easy to approach with its canvas approach + the announcement of co-pilot with every c-level that believes in a more magic wand analytics. Salesforce is pushing Tableau to fit in the eco system of their client and adress a broader audience, not always particularly familiar with Tableau specifieties. Just to get a simple crosstab, after a day of external training most of my users are still struggling with a simple crosstab, beyond the fact that crosstab is not the way to go for this particular analysis. So when François is showing the gap between core users and everyone else, indeed it's quite wide + now Tableau user are considered like geeks when actually we are just common people and we are not travelling through matrix code to provide a simple analysis. I hope some of those features will end up in Server because for enterprise, we need to have those Innovations, specially for core based licence and justify the bill.