UNIQLO: are their clothes worth your money? ǀ Fashion haul but different ǀ Justine Leconte

This is not a regular Uniqlo try on haul video. I will review clothes by Uniqlo from my perspective as a fashion designer, try on what I shopped and comment on several items: long sleeve t shirt, jeans x 2, jacket, sweater, bra (looking at the sizing, quality, fit, materials...). When I think that the fit is wrong or the pattern is off, I will tell you what you would need to correct that. So next time you go shopping, you can judge whether garments you're trying on do fit.

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Justine

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[avocademy]

I'm probably the completely wrong demographic for your videos. Male 20 years old. Wardrobe consists of gym shorts t shirts, and sneakers but *I love watching your videos.*

[barriedwyer]

I have no idea if another commenter has already mentioned this or if you will see it on a video this old and... I want to address your comment on the shoulder line of the Ines de la Fressange knitwear. I am a knitwear designer and that shoulder line is a common design choice in high end knitwear as part of the fully fashioned patterning - it is included to help distribute the weight of the knitted material away from the shoulder line where it creates the most tension through the shoulder line and arm scythe of the garment, helping to both increase the comfort of the wearer and the lifetime of the garment. It is NOT a manufacturing mistake, that can easily be seen by the decreasing of the stitches along that line (this is the 'fully fashioned' patterning I mentioned earlier. It is actually an indication of design investment and craftsmanship in the garment, not a mistake.

[MonumentToSin]

I think a lot of people need to remember the difference in target audience for Uniqlo - they are a Japanese brand that targets mainly the East Asian audience (famous for their heat tech, which is a MUST in the winter in northern Japan and Korea). So naturally, they lean more towards Asian fashion, which tends to be conservative and loose-fitted, with neutral and pastel colors. Their clothes are supposed to be used for layering, which is why many clothes are thin and stretchy for easy changing. Their main goal is comfort, not style.
Also, Westerners should take note that Asian fashion brands tend to run small and short. So double check the length of your pants and, I cannot stress this enough, *ladies always triple-check the bust size!* Even if your shoulders and chest fit a size small shirt, your boobs may not. I learned this the hard way haha.

[pinkowarumono]

To clear things up: If you order from Uniqlo Europe you will get clothes with a European cut. I used to work at Uniqlo and the cuts and sizes are adjusted to different areas of the world, i.e. Japan, Europe, US.

[ratolina]

Hi Justine! I'm really loving this series on different brands from the point of view of an experienced fashion designer. I was thinking it would be very interesting to see a video about Massimo Dutti, since it's a higher price point but still fast fashion/part of the inditex giant. Could you break down the price and explain to us if you see any jump in quality or if it's just higher profit margin without any improvement on quality of production/fabrics?

[manangela]

I think the reason why it didn‘t fit you quite well is that Uniqlo is a Japanese brand. It was designed for Asian women which generally a bit shorter and thinner with smaller frames. Although you are quite slim, you are tall and your frame structure is unlike the Asian’s. That’s why everythings seems short on you. However, women in Asia like to go for something bigger and looser instead fitted clothings. So the tops sold in Uniqlo are long enough for your torso and a bit boxy in style. I’m a big-framed curvy women (US size 8)living in Hong Kong. It is always a struggle for me to shop here. I can only buy clothes in some foreign brands.

[LindaKaizer]

I would love for you to make a "price" video! For me as an non-educated person when it comes to clothing and production, I find it difficult to have an opinion on what is cheap and what you should expect from quality. For instance, 80£ is for me a higher price for a sweater, but not true in this case as you found it very cheap for cashmere. So what "should" it have been priced? And what about other fabrics and techniques (beads, embroidery, etc)? And when are you just paying for the name and not quality?

[Ladybird]

I live in Japan where Uniqlo is from and I guess the pattern is the Japanese body, short legs and arms and long trunk, as you said. But overall the shape of clothes are very well kept even after many washes, which is good.

[grjkamphorst]

First of all I love your video's! I've been a fashion professional for over 20 years (designer/ stylist) and I have one little remark. De striped sweater was (as far as I could see) knitted in a 'fully fashioned' way. It's a more expensive way of knitting sweaters and because of this it's completely normal that the shoulder seams are placed more to the back. It's actually a sign of quality. If the sweater is not fully fashioned, I rest my case! Keep up the good work!

[joywanyingjia]

Lovely reviews! Very detailed. I actually never bought anything other than the heat-tech line and undies from Uniqlo, but after watching this video I went to get some. I'm a petite Asian (5"1) with a long torso. From watching the reviews I had a feeling that the Uniqlo designs would fit me really well, and they do. (I don't know why, but the ones I bought do not have the shoulder line issue)
Just like some other comments said, Asians do generally have longer torsos, especially people from East Asia. My observation is that the further south it gets, the longer the legs. (I notice that girls have shorter torsos and longer legs every time I travel to Southeastern Asia, and I get super jealous.)
And as for the boxy design, I think it is a very Japanese thing. When I think of Japanese style, I think of comfy, boxy designs, although of course the more formal the style, the more fitted it gets. I am a pear, very skinny upper body, with absolutely no breasts at all (truth to be told, I don't think any bras from any Western brand could fit me. I sometimes have the feeling that Westerners just do not comprehend how tiny people's breasts can be.) Given my narrow shoulders and flat breast, I could look quite disproportional if I wear something fitted on the top, even if I wear it with my tightest jeans. So, when I buy tops, I look for those that are boxy, that have room around my upper body to increase volume on the top. If I want to show off my waist, I just tuck them in. I do wear fitted tops though, but when I do I always need to add scarves to create volume, or I would look disproportional again.
I'm getting very off-topic, but I just wanted to note that people of different races have very different body styles, more different than many designers realize (but of course there are huge individual differences too). So, if you really like someone's style, but that person is of a different ethnicity than you, then you need to pay attention to a lot of details to successfully transform that style on to you. It's more than finding a similar cut and the right size.

[Megara_baila]

I imagine the straight fit is because uniqlo is a Japanese brand. I was there recently and the fashion is to wear really straight, oversized, non-fitted clothing.

[fernandoorihuela]

PLEASE HIGHER END. I want to start buying better quality clothing but I can never get a point of reference of brands that I should buy from.

[alex-holly]

I love Uniqlo largely because their lengths are more appropriate for my 5'2" frame. Asian brands tend to fit petite people better.
And, having worked in a Japanese office for 3 years, they make clothes that are mostly conservatively shaped, appropriate and utilitarian for everyday work environments. The merino v-neck cardigan is the best thing they sell lol.

[ki]

I love uniqlo and totally agree with you in their designs and sizing, I usually prefer shopping in their store since I get to see all their sizes and try them all on. I think UNIQLO is more after the comfort than the aesthetic, but it could just be me. 💖 I love you channel!

[coconutdance]

Thank you very much for sharing this honest review. I live in France and I’m really happy that finally Uniqlo opens shop in this country.
When you shop Uniqlo, you have to expect Japanese influence style, which I love. But for most european people the fitting is not always flattering. You also have to know that their light weight jacket are used for layering, that is why they are so fine.
But when you looking for good pieces on a budget, I think Uniqlo is reliable. They have so many options : coton, merino (a must), heatech and airism collection. And they keep their form after washing machine... For now, it’s the only brand with affordable price and correct quality that I know. Do you know better options ? What about Esprit, Rodier or Tommy Hilfiger ?

[leajacobson]

Yes, please go higher end for a comparison. So informative. You are picky, but that's what we need!

[ginahan]

Love the honesty :) could you do a review on Everlane? They’re a brand that’s exploded so it would be great to see what a professional thinks

[BuildingHP]

I’m a male consumer so my experience with Uniqlo is vastly different but I for one like that the tops are cut with straighter, boxier lines. I think this reflects what I perceive as Uniqlo’s attempt to make straightforward articles of clothing. A fun take on basics rather than making statement garments. Overall prefer their clothing to other brands.

[nectarshrub]

I Uniqlo!!! I’m obsessed. Everything lasts incredibly long and stays looking new even after many washes. I am obsessed with simple quality basics, and Uniqlo is my go-to nowadays.

[___Laura]

If you ever decide to buy anything from Uniqlo again, I suggest getting a shirt from their Heattech line. They are my life savers in winter. Specifically I suggest getting a long sleeve ballet neck shirt. The sleeves on these tops are purposefully slightly shorter than full length, this combined with the wide neckline allows you to wear them as an invisible warm layer under all your winter sweaters.

Another favorite of mine are the drape wide lounge pants. When I am at home I wear those 90% of the time. I have also gifted them to my two sisters who are obsessed with them too now. We call ourselves the sisterhood of the comfortable pants. :P