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Woodpecker Solid Oak Flooring
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Brief
Woodpecker wanted more people to understand why their Flink solid oak flooring is special. Cleverly engineered for maximum strength, using the wood's natural grain, then constructed to create interlocking panels, with no need for glue or nails. So the results look perfect.
Solution
We took the brief and with a bit of research wrote a script to communicate the benefits of Flink solid oak flooring over the competition. The script was shot to make a video that could be broadcast across different channels as part of a content marketing plan.
Result
The video was shared on social media, shown internally to help train fitters and broadcast in showrooms at POS. This led to a 26% increase in enquiries for the flooring over the previous quarter, which led to a healthy uplift in sales.
Woodpecker wanted more people to understand why their Flink solid oak flooring is special. Cleverly engineered for maximum strength, using the wood's natural grain, then constructed to create interlocking panels, with no need for glue or nails. So the results look perfect.
Solution
We took the brief and with a bit of research wrote a script to communicate the benefits of Flink solid oak flooring over the competition. The script was shot to make a video that could be broadcast across different channels as part of a content marketing plan.
Result
The video was shared on social media, shown internally to help train fitters and broadcast in showrooms at POS. This led to a 26% increase in enquiries for the flooring over the previous quarter, which led to a healthy uplift in sales.
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