Olympic Fever Hits Regent Street 2012

A Sister TV Production for Regent Street TV on behalf of The Crown Estate.

Regent Street was delighted to welcome the Olympic Games to London. On day 69, the torch arrived in splendour and travelled along Regent Street in the sunshine, before making its way through Westminster to Hyde Park, before being taken to the Olympic stadium on day 70 -- the day the world has been waiting for - the lighting of the Olympic torch.

Thousands of well wishers arrived to see the torch carried by 17.15 Rene Fasel -- International Olympic Committee, at 17.19 the torch was carried by Frankie Fredericks, Namibian 100m Champion, 17.22 Zaiqing Yu -- Vice President of the Olympic Committee 2008, 17.25 the torch the torch was handed to Mario Pecante and finally carried by Clare Parsons, a Londoner nominated by the public. Regent Street's national flags display, grand shops, award winning window displays and architecture influenced by Nash created a great backdrop for the event. Commencing from Oxford Circus, the torch passed by Omega, the official timekeepers for the games, as well as one of the most worshipped brands of the world, Apple. It also passed purveyors of British Fashion, Liberty, Jaeger, Mappin & Webb and Austin Reed. Once the torch had travelled along the iconic Regent Street curve, it became visible to the onlookers at Piccadilly Circus.

The torch continued through Piccadilly Circus, and up Shaftesbury Avenue to a major event at Trafalgar Square. After the relay, spectators flocked to celebrate alfresco dining at the two main Regent Street food quarters, Swallow Street and Heddon Street, just off Regent Street, and took advantage of the late night shopping opportunities on the 'Mile of Style'.

This was a once in a lifetime experience for Londoners to witness the most important event in the world and to welcome the games to London's West End.