How to Market Your Freight Broker Business | 3 Easy Ways

When it comes to How to market your freight broker business, it’s not the most effective who wins It’s the most KNOWN who comes out on top.

Marketing is a crucial part of any business and using it to grow your freight brokerage is no different.

There is a common misconception around marketing a freight brokerage that it has to cost you a lot of money to get started.

While it can be expensive, you can also do plenty of logistics marketing with your time and spend less of your money.

In this video, I will show you how.

We are going to go over the top 3 ways to market your freight brokerage. I included 3 different ways we use at my own brokerage to get new business coming to us rather than going to chase after it.

The 3 Most effective methods that we have found are the right mix between:

- Active Customer Referrals
- Social Media
- Paid Advertising

As promised in the video, here is an easy script you can use to ask for referrals from your clients:

Hello Mr/Mrs. Client,
I’m glad we were able to help you with [Situation you helped them with]. I’m so happy we got your freight delivered on time for your customer.

I had a quick question. Is there anyone that comes to mind you think might benefit from our services? If so, would you be so kind as to connect us via email?

I would really appreciate it but either way we appreciate your business at [Your Brokerage Name] and look forward to working with you more.

P.S. Whenever you’re ready… here are 3 ways I can help you grow your freight brokerage:

1. Watch my free Webinar

3. Join my 100% risk free freight broker training program:

[Haulpay_Freight_Payments]

Great insight Luis - I would love to learn more about your Ad words placement that overwhelmed your sales team!

[dnell]

Can you make content on, what should you post personally or business?Thanks

[DEEDEELOGISTICSLLC]

Hello! Where can i find the ref script you mentioned?

[aronogbay]

Informative! Thank you.
But, how do we check shippers' credit rating?

[emmanuelekuvero]

I just signed up with a broker as an Agent but I am willing to use paid ads to generate leads what do you think since I don't have a separate website?