How email works in HEY - a quick tour

Email sucked for years. Not anymore — we fixed it. HEY’s fresh approach transforms email into something you want to use, not something you’re forced to deal with.

*DISCLAIMER* All email addresses and account info shown in this video were created and are owned by 37signals. No personal information of any kind is shared in this video, as it was all made up for the sole purpose of a product demo. Any likeness to any real person is solely coincidence.

#hey #email #emailproductivity #emailmanagement #heyemail #37signals

[moritzvincon]

This video is exactly what you guys have been missing before. Answers all the questions, well done!

[ASkepticalHumanOnYouTube]

Cool concept. I foresee three main challenges you guys will have to overcome, business-wise:

1) The switching cost, where most people have used the same e-mail providers for probably their whole life, and are comfortable and view them as "good enough" for their needs. Related to this is the learning curve of a new + different e-mail provider, versus just continuing to use the existing one that's functional enough for most people's needs.

2) The lack of strong enough pain points from existing e-mail providers. Your software might have some cool features -- but how many people using gmail are SO frustrated with it that they'd be actively seeking out alternatives?

3) the fact that Google can subsidize gmail (and other ventures) because it's such a behemoth. Meaning, they can offer it for free, whereas you guys have to charge to provide your e-mail service.

[mitchquek]

Thank you ❤ I truly enjoy using HEY. I left, and came back. 🎉

[silasbowden]

Can you send from your Gmail in the HEY app

[IKMaksimov]

Hey, HEY is really useful and boost your productivity for sure. Thanks team