Use Tracking Pixels to track digital marketing campaign conversions on Facebook, Google & Twitter

This video will guide you through the steps to add a Tracking Pixel to your Eventbrite event. We will look at the most common type of Tracking Pixels that are compatible with Eventbrite - Facebook, Google and Twitter. Where to add the relevant information for your pixel, such as the tracking or conversion ID. The types of triggers for Tracking Pixels, and how to test your pixel is firing.

Tracking pixels are an advanced marketing tool that helps you to track digital marketing campaign conversions on Facebook, Google, Twitter and other pixel providers. Tracking Pixels are created outside of Eventbrite and then added to your Eventbrite event page.

Premium and Professional organizers that wish to allow other users to manage tracking pixels can add additional users to the ‘Team Management’ section (of their ‘Organisation Settings’) with the permissions in the ‘marketing’ section.

Go to your event, click ‘Marketing’ in the left navigation menu, and then ‘Tracking Pixels’. Next, click ‘Add new pixel’ under the Tracking Pixel provider you have created your Tracking Pixel with.

Then you will be prompted to enter the tracking ID or conversion ID - depending on which pixel provider you are using.

Finally, select your ‘conversion event’. This will determine when the pixel fires and sends page view or conversion data to your pixel provider. You can add your pixel to as many conversion events as you need.

Conversion events:
Event Listing - pixel fires when someone views the event page
Event Register - pixel fires when someone views the order form
Event Order Confirmation - pixel fires when attendees complete a purchase
Reserved Pick A Seat - pixel fires when attendees choose a seat for a reserved seating event

Then you are ready to test your pixel. Confirm your pixel is firing using the unique instructions for your pixel provided. Refer to the Help Centre articles in the video description for a guide.

Add your Adwords pixel to your event -

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