Optimizing Journeys - A/B Testing and Next Best Channel

Building perfect customer journeys is one of the hardest part of every marketer's job. It takes a lot of understanding of your customer behavior, their preferences and how they might respond to messages across channels.

With Insider's new features - A/B Testing Journeys and Next Best Channel - you can easily create and optimize journeys that deliver results.

In this video we cover two things
1. How you can build and run A/B tests across different paths of your journey and how do you measure their effectiveness
2. How to leverage AI powered Next Best Channel to determine which channel to message your customer on, to ensure maximum conversion

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