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Malls will Remain the 'Ultimate Shopping Experience' | WIRED Retail | WIRED
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J Skyler Fernandes: Malls will remain the 'ultimate shopping experience' - Full WIRED Retail talk
In five years time, the word ecommerce will no longer mean what we think it does today. According to J Skyler Fernandes from Simon Venture Group ecommerce will not be understood as a separate business to offline retail -- instead, the line between the two will continue to blur and morph, but the focus will always remain on physical shopping.
"I'm going to break one cliche now," said Fernandes, who heads up the future of retail investment arm of America's largest mall owner, Simon. "'The mall is dead.' That is not going to happen. The mall is alive. It is at the centre of community, it is the future of conversions and will play an increasingly important role online and off."
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WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.
Malls will remain the 'ultimate shopping experience' | WIRED Retail | WIRED
In five years time, the word ecommerce will no longer mean what we think it does today. According to J Skyler Fernandes from Simon Venture Group ecommerce will not be understood as a separate business to offline retail -- instead, the line between the two will continue to blur and morph, but the focus will always remain on physical shopping.
"I'm going to break one cliche now," said Fernandes, who heads up the future of retail investment arm of America's largest mall owner, Simon. "'The mall is dead.' That is not going to happen. The mall is alive. It is at the centre of community, it is the future of conversions and will play an increasingly important role online and off."
CONNECT WITH WIRED
ABOUT WIRED
WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.
Malls will remain the 'ultimate shopping experience' | WIRED Retail | WIRED
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