Electric Ford Mustang SUV Takes On Tesla Model Y

Make no mistake about it, the fact that Ford dubbed their new crossover the Mustang Mach-E was no accident. You can count on it that Mustang purists are rolling their eyes over it and threatening to move to Canada. But don't shoot the messenger just yet.

Ford has been known for innovation since their meager beginning back in the dawn of the current era of the automobile. Their commitment to the average consumer is to make products that are affordable, and desire-able, and they've succeeded partially on both of those fronts.

Announced just last year that they would no longer be manufacturing "cars" with the exception of the Mustang itself, you can now see where their R&D department was spending all of their time. Statistically cars are less profitable than their Crossover counterparts as the "Crossover" can be sold at a higher price.

What is a Crossover actually? In my opinion, they are nothing more than a sedan with a rear hatch rather than an actual trunk. Most Crossovers can be designed using the chassis and much of the other components from an already existing sedan. With some slight modifications to the suspension systems, the car will sit a little taller, and voila, you've now got an SUV for a significant markup from a "car".

With the new generation of automobile moving into the electric realm, it is a smart move by Ford to get on board, finally. I imagine at first they were reluctant, like Blackberry was when the iPhone first launched. When disruptions happen, you can either move with the pack, or you can get left behind, and Research In Motion left a lot of cash on the table, and it's obvious that Ford didn't want to follow that tradition.

When Ford launched its now iconic Mustang back in 1964 they did so because they wanted to break into the racing world. So many soldiers were coming back from war and had a little bit of money in their pockets, they had their eyes on the fast cars they started seeing around town, and on TV. The Mustang stole market share from the Corvette instantly, so CGM retaliated by offering a new Muscle car, enter the Camaro. The two have now dueled for the top spot in the American Muscle Car segment for decades.