Mafia in Greece

How would a digital-original campaign to promote the tourism product be best formulatedHow is it possible to make a particular beach tour stand out from hundreds of othersWhat is the best way to catch experienced travellers interestAll these questions can clearly be answered by the DEFA Interaktiv agency.The Client was offered a tour with limited conditions, which was strictly regulated time period for the tour October and direction Greece. A new creative platform was selected to promote the tour has the popular role-playing game Mafia with a detective story that happens to be played by several million people in Russia, ranging from 10 to 100 years old.Campaign concept To collect all Mafia professionals and amateurs on one coast and simultaneously carry out a gaming event involving 300 tables. The event featured special participants who number among the biggest chance-taking stars of Russian show business. In the course of the campaign, which was advertised in all Mafia clubs in Moscow and other major cities of Russia with over 1 million residents, information about the tour came to the attention of top bloggers and thousands of social network users. As well, a promotional website was created and contextual advertising was posted on Yandex and Facebook. All the details and results of the campaign can be found in our video case.