How AI Unlocks Value from your Single Source of Data Truth - Webinar with Snowflake

This webinar with the Marketing AI Institute and Snowflake will teach you how to unify marketing data, collaborate with IT to scale projects, and use AI to get greater ROI.

With a data cloud, data can be activated, and AI and machine learning can be applied to power segmentation models, optimize marketing ROI, and forecast pipeline. In this webinar, discover why and how a data cloud can be the foundation for your data-driven marketing strategy.

During this webinar you'll:

- Learn best practices for how IT and marketing must collaborate and build scalable solutions to deploy AI
- See case studies on how current B2C and B2B clients are leveraging the Data Cloud to deploy AI to improve customer experiences and achieve greater return on marketing spend
- Understand how Snowflake Data Cloud is used to integrate disparate marketing, customer, and operational data sources to build a customer 360-degree view.

This webinar will be led by Julian Forero and Lourenco Mello from Snowflake's product marketing team, and Paul Roetzer, Founder and CEO of the Marketing AI Institute.

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