Integrated Digital Marketing Chronicles: Define and Establish Your Brand

Just like everyone else who is ever-present on the Internet, brands are too.

But rather than just creating a presence, brands must be a presence.

With the implementation of an Integrated Digital Marketing strategy, a seamless online presence can be established that allows brands to efficiently convey and promote their message.

That brings us to the first step in establishing an effective IDM strategy: defining and establishing your brand for the digital age.

I've always enjoyed using historical references to assist in interpreting digital marketing tactics, and that got me thinking... I wonder if Attila the Hun used an IDM approach when he tried to take over the world?

Watch the video to see how chapter one of the IDM chronicles unfolds!

Video Transcription

The Integrated Digital Marketing Chronicles: Define and Establish Your Brand. By channeling company-wide values, to define your business goals, you can establish a robust online presence for your brand! I wonder if Atilla the Hun used this approach when he tried to take over the world? Perhaps he started with the foundational values statement, something simple and to the point like; "I wanna take over the world!" From there I suppose he fleshed out a two-part goal. Number 1 - Establish a physical presence over every land and Number 2 - slaughter everyone who gets in my way. Simple and to the point maybe, but damn it sure was effective! Defining specific goals that are well thought out but not quite as violent as Atillas'. Is a critical part of the integrated digital marketing process. IDM: It's integrated. It's digital. It's marketing.