Behavioural Economics: Understanding Rules of Thumb

Join Geoff in this quick and engaging dive into Rules of Thumb – a cornerstone of behavioural economics. Discover how these mental shortcuts simplify decision-making, conserve cognitive effort, and help us navigate complex choices. Whether you're an economics student preparing for #Exams2025 or a teacher looking for engaging ways to explain key concepts, this video is packed with practical examples and insights.

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