size? recaps - adidas Originals: Ultra Boost Uncaged Event

The ‘Uncaged’ concept on this latest adidas release stems from consumers worldwide physically ‘hacking’ the original Ultra Boost silhouette, cutting off the external cage in order to create something brand new. adidas have reacted to the trend with this latest iteration of the Ultra Boost, evolving it into it's latest form to further blur the lines between fashion and performance.

To celebrate the launch, adidas teamed up with London based Sam Labs to invite creatives from the city to descend on Fish Island Labs in Hackney and 'hack' the Ultra Boost. Exploring the 'open source' concept by using a clever set-up of electronic toys developed by Sam Labs, we were able to customise our shoes with step-counters, twitter activated sound modules and controlled lighting to experiment and reinvent the Ultra Boost.