How to Really Drive Brand Value featuring Total Brand Value

The way to manage and grow a business is changing. Leaders are being challenged to create long term sustainable growth in a world that is uncertain, chaotic and ambiguous. This requires new ways of thinking and doing. In this world there is one key asset that leaders need to think differently about, their BRAND.

This webinar outlines how you can achieve new growth opportunities through managing your brand differently and moving to a Total Brand Value (TBV) approach to drive growth and become a fit for purpose organisation for the future. The TBV Approach is a framework for thinking and doing and will enable you to evolve your business with clarity and confidence.

The hour long webinar is led by the Co-founders Brian Crean and Andy Gibson and Senior partner Damian Devaney who are all leading advisors on strategic business growth and have driven growth strategies for organisations such as Diageo, Smurfit Kappa, Walgreens Boots Alliance, SABMiller, Coca-Cola, O2, and Bacardi . The webinar includes a presentation be followed by a Q&A.