SCHD Dividend ETF - 5 Reasons INVESTORS are BUYING for 2025

Right now maybe the perfect time for dividend ETFs to shine.
I've been seeing a lot articles and questions about the future prospects of dividend ETFs in a recession, and one ETF in particular is gaining a lot of attention, and that is SCHD. Which is the Schwab us dividend Equity ETF.

For regular viewers of my channel you know that I've criticized this ETF from the start of this year.

But things are changing, right now there's a major shift taking place, and specific stock selection criteria of dividend ETFs like SCHD will likely be the winners if current economic trends persist.

SCHD uses 5 key rules in its selection process and understanding this will help us determine why this ETF could be a great choice in todays economic environment.

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Disclaimer:
I am not a financial advisor. Viktoriya Moskalyuk does not provide investing, tax, legal or accounting advice. This video is for entertainment and educational purposes only and should not be considered as financial advice. I am solely sharing my personal experience and opinions. I highly encourage you to do your own research- there is a risk of losing money in the market. You should consult your own tax, legal and financial/investment advisors before engaging in any transactions.

🚨Thumbnails are NEVER a direct quote from any public figure. It is a form of art and is strategically used for audience engagement. DO not rely on the “quote” as a real statement from a public figure.

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[Joejoe-jk]

I love ETFs. Ended up buying QQQM in my Roth, SCHD and some individual stocks in my brokerage account. I have a considerably larger position of SCHD, which are well managed.

[lucetta-vv]

Dividend investing is most effective when approached with a long-term perspective. While dividends can provide immediate income, the true power lies in the compounding effect over many years. I'm still looking for companies to make additions to my $350K portfolio, to boost performance. Here for ideas...

[donhug-qk]

I started investing in dividends with my taxable account. I used the buy and hold strategy in my Roth, adding some Berkshire B stock, SCHD, and an S&P 500 and total market exchange-traded fund.

[jimdixon]

Good video. We own a bunch of SCHD. Picked it up in the 60 range. Will add again in the 70s.

[stphkp]

Schd is a “through thick and thin” etf. I think its stock selection method is very good. It will be consistent and defensive as a buy and hold investment. Btw, you have good and easy to understand content. Would you consider dispensing with the “surprised face” and just showing your nice smile!

[raenk]

I like your detailed explanations. I went with FDVV a couple of weeks ago. What's your thoughts on it?

[JohnDoe-jqbr]

Just a month ago or so you advised selling SCHD It's gone up $3 since you advised selling 😎

[sharktoothdiver]

What happened to the basket of ETFs that you promised to do for someone close to or in retirement to play a conservative, income based area of investing? You know, a few ETFs that don't overlap too much, have a bit of growth, (doesn't have to be much) strong protection to the downside, and lots of income. That sure would help a lot of us. Many of us have been watching you for a long time but with all of the ETFs that you mention, a bit of help to put a few or so together would be one of the best videos that you could do! We don't expect them to beat this or that, like you mention when comparing your other choices, we just want a batch of 4 or 5 that compliment one an other. THANK YOU ahead of time! You do this and you'll get a guaranteed thumbs up on every future video that you do. PLEASE?

[rafaelgarcia]

Didn't you make a few videos about dumping SCHD, a few months ago? Don't get me wrong, I enjoy the information, videos, and content, but now it's a buy?

[jdgolf]

Maybe everyone that sold SCHD just recently, based on your recent post that you said how bad it is!!! As for SCHD having only 103 holdings, that is not a weakness, it's a strength. When a fund has hundreds, or thousands of stocks, there is no way all of them will meet any criteria. With SCHD, every company meets the criteria. Also, you talk about lack of diversification. Not an issue. If you have 10 financials in a portfolio of 100 stocks, you have 10% exposure. If you have 100 financials in a fund with 1000 stocks, you still have 10% exposure. The big difference, some of those 100 probably aren't as good as the best 10, which would qualify for SCHD!

[jima]

Refreshing to see that you can admit you were wrong about SCHD. I like to buy at times when a good ETF is not performing. Thanks for all your work

[CrazyWormLady]

LOL. I laughed at you when you freaked out after the holdings change. I laughed at you again when the dividend set a record high. Now I’m laughing yet again as you back pedal. Also your thumbnails are hideous. 😂

[DaveCulbertson]

I will be forever grateful to you, you changed my entire life and I will continue to preach on your behalf for the whole world to hear you saved me from huge financial debt with just a small investment, thank you Katherine Storch..

[Ramireze]

What's your opinion on SCHG vs QQQM? Please advise thanks! ❤

[AdamsJohn-ivoz]

The Market have been suffering over the past month, with all the three indexes recording losses in recent weeks. My $400, 000 portfolio is down by approximately 20%, any recommendations to scale up my returns before retirement will be highly appreciated.

[eplugplay]

My entire portfolios I’ve sold a lot of my growth stocks I’ve held for 5 years and took massive profits. Moved them all over to VOO, SCHD, and DGRO.

[peterfischer]

What are those superior ETFs you mentioned?

[jaimemchucari]

Don't u have a video about
Dumping shcd etf????

[Jpsantos]

What would you recommend for a 30 year old to invest in for a buy and hold long term portfolio?

[jaypaladin-havesmartswilll]

The best point made is that this SCHD will be a good fund to invest in long term during a lower inflation and low interest rate period. I think we are far from those financial conditions to invest in SCHD when the short term govt treasuries are still very attractive.