HOW KEJRIWAL USED VIRAL MARKETING TO BECOME CM OF DELHI

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HOW KEJRIWAL USED VIRAL MARKETING TO BECOME CM OF DELHI

Love them or hate them, you can no longer ignore the Aam Aadmi Party. Much to the dismay of both Congress and BJP, the mammoths of Indian politics, Arvind Kejriwal-led AAP has transformed itself from a mere fringe player to the giant killer in a spectacular electoral debut in the Indian capital. What makes this victory sweeter is that it took this mechanical engineer from IIT Kharagpur, who quit the Indian Revenue Service to become a social activist, just a year to build his party from scratch, make his presence felt and eventually, upset the status quo in Delhi.

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