The Power of the Pink Ribbon

25 years ago, there was no Pink Ribbon. Today, it’s a proud symbol of survivors everywhere. Leading voices in the breast cancer movement, including breast cancer advocate Elizabeth Hurely, discuss the power of the Pink Ribbon and the enduring legacy of its founder, Evelyn H. Lauder. Produced on the occasion of the 50th Anniversary of The Estée Lauder Companies’ Breast Cancer Campaign.