Richard Chapple: How CLV Helps You Grow Without The Growth Pains - The CVO Live podcast

#CVOLive #CLV #ecommerce #cvo #marketing #growth

In this CVO Live episode, Richard Chapple - co-founder of The Growth Foundation, shared how he incorporated CLV principles in his work as an expert at unlocking huge, profitable, and sustainable growth for start-ups, scale-ups, and established businesses.

TIMESTAMPS
00:18 - Introduction
00:50 - A little bit of background.
05:38 - How Richard sees the CLV
13:16 - Targets in monitoring CLV to CAC
18:21 - Budgeting done right
20:14 - The RFM Segmentation
25:58 - What keeps companies from focusing on CLV
50:29 - The importance of having identifiable customers
56:22 - Outro

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