Annual vs monthly billing cycles: increase subscriptions with the power of choice

A mere one-fifth of SaaS companies allow their customers to choose between annual vs monthly billing cycles. Even though, it had been shown that increasing a customer’s options (e.g. payment methods, shipping methods, etc) boosts conversions. Having a choice is important at all stages of the sales cycle, but perhaps, it’s most essential when it comes to payment.

In this video, you will find the 3 main advantages and disadvantages of each billing cycle frequency.

00:00 - Introduction
00:24 - Pros of an annual billing cycle
00:41 - Pros of a monthly billing cycle
00:59 - Cons of an annual billing cycle
01:20 - Cons of a monthly billing cycle
01:40 - Hybrid billing: the power of choice

#Billing #Subscriptions #SaaS