I hope no one gets fired for this... - Intel Arc A770 First Look

Intel brought us the Arc A770 to *definitely* not test. We certainly didn't show any performance data. For sure.

FOLLOW US
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MUSIC CREDIT
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Intro: Laszlo - Supernova

Outro: Approaching Nirvana - Sugar High

CHAPTERS
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0:00 - Linus makes a promise
0:36 - SmartDeploy!
1:02 - DX11 vs. DX12 in Shadow of the Tomb Raider
2:09 - Why is DX12 better?
3:44 - Intel's Three Tier Strategy, Tom loves Floatplane
6:47 - Linus speculates for 1.5min
8:15 - Intel's Arc improvements
11:42 - Overclocking!
13:56 - Micro Center!
14:33 - Outro

[Lumnuon]

This kind of open and honest communication is 10x better marketing than any advertisement spot they could have paid for.

[magman]

The fact that you had Intel do a marketing push for your water bottle was amazing

[anthonydotmoe]

This is a breath of fresh air. The public communication from Tom and Ryan really gives me a good feeling about the future. Things are going to be ok

[josephkelly]

I think the Intel GPUs will sell well, brand loyalty is heavy for them.

[broodjebamibal]

It's wild how far Linus has come. From the old NCIX days to the first house/studio to visiting Intel's facilities and now having their reps read his own adds.

[rolfamundsen]

Props to Ryan and Tom. I'm sure some shareholders are gonna pull their hair out of this kind of "transparency" with the marketing instead of just pushing the old "our product is great and no other company exists outside of ours" nonesense on customers. Seeing how Intel is letting these guys be honest and personal with journalists and interacting with the online community is gonna help them a LOT. I have much more faith in this project after seeing this video and GN's interview with them earlier, hats off to Intel for doing it this way.

[Xavierpng]

I've honestly loved all of the Intel interviews about their hardware... This is a fantastic release PR campaign.

[VampyMix]

If they work best on Vulkan and DX12 then potentially using DXVK on Windows / Linux might bring huge performance increases to both platforms. So support for older D3D api's might not be all that bad if its a power house in Vulkan. DXVK could end up being a Windows users best friend for older titles. Intresting if LTT do some testing on that front in the future.

[OuroBenz]

This whole thing made me realize how starved companies have us; with just the smallest show of openness and communication it's hard not to get your strings pulled.
But it's such a breath of fresh air, and a real oddity at this point in time; I appreciate the effort, and the work from Tom and Ryan, the good faith acts they did (like doing the ads, that was impressive); and I can feel the real effectiveness of this strategy in my own perception.

[dek]

I just can't picture a world where Intel pop up into the GPU game and are amazing right off the bat

[dublowduck]

THANK YOU so much for adding subtitles to this video. I really hope this is the new standard for LTT as it makes such a difference even for native English speakers. (For improvement you could move them to the top when a graphic is on the bottom 9:37)

[Zekerbox]

The way that Intel is making the rounds and kinda grass roots representing the ARC GPU's to the gaming community is really cool! It's giving me confidence in ARC!

[huxleyhawke]

Okay okay. I get it. I don't know a whole lot about those guys, but it's still nice to see reps behaving like actual humans and not corporate robots for a change. I want this approach to be used more often by any company

[SivaKanthSharma]

Linus having the high level intel engineers read his ltt store and floatplane plugs is definitely a huge flex 😂

[jtrenchard]

What a couple of decent guys - they are adding massive positive energy to the Intel products by participating with consumer media in this fashion - kudos to you guys (and Linus as always) :)
Is there a list of the 'Tiers' of games anywhere?

[joeyt]

"What a great idea." You sounded so enthusiastic, Tom. Seriously, never change, this was awesome and authentic. Really liked seeing details, I'm absolutely rooting for a red/green alternative for my next GPU.

[thrmos]

Tom and Ryan are what Intel have needed for a long time. This has to be the best marketing around being open about a product and let third parties in builds a trust that I thought I would never have for an Intel product.

[graylucas]

Whichever marketing head approved this approach deserves applause. They've rapidly changed sentiment from "its shit from a big corp that should've known/done better" to "underdog that knows their place and is taking the right steps to improve." Good on ya.

[kamikamieu]

I love these kinds of hands down overview of their GPU development not being closed down and more honest about it. I’m looking forward for a better experience Intel could provide later in Linux desktops.

[flyingman]

Oh man, I loved this! Both the fact that Intel went the honest road AND that they plugged linus' products along the way, haha, nice one guys :D