Fincon's Smart Digital Platform (SDP) - ATSC3.0/HbbTV-ready framework for Broadcaster App management

The SDP introduces a revolutionary publishing tool that redefines application development as it enables automatic generation of applications, thus accelerating Hybrid TV and OTT service delivery. The framework distributes functionalities in logical “SMART” modules that form the basis for Hybrid TV solutions. It enables Broadcaster Apps to have advanced monetization models through Addressable Advertising, provides contextual information through a Now/Next and Channel dashboard and encourages greater viewer engagement via an Electronic Program Guide (EPG), video on demand sections and catch-up content. Fincons’ SDP uniquely also features full automation of the Hybrid TV asset preparation chain. It is the first platform that is entirely compatible with both European HbbTV and new US ATSC 3.0 standards, a feature that derives from the company’s unique pioneering role in the development of both standards.

The ATSC 3.0-ready platform takes TV personalization and interactivity to the next level by fully leveraging Artificial Intelligence and Machine Learning with plugins for market-leading ML engines.